Ellen Akkerman Email & Phone Number

The Hague, South Holland, Netherlands

Hiring and managing a diverse team. Developed, ran and landed the Go-to-Market (GTM) strategy for partner marketing in Benelux for Windows 10 Pro devices & Office and Server.

Amsterdam Area, Netherlands

Successfully lead a team of senior Audience Marketing Managers across EMEA, responsible for hiring, budget, targets, ROI, and a happy team by gaining trust quickly and providing support and direction.Landed Microsoft Advertising’s message through trainings, industry events such as AdWeek, DMEXCO, case studies, vertical engagements and workshops, both locally and regionally.

Amsterdam Area, Netherlands

Responsible for growing revenue by over 40% of the fastest growing EMEA markets, NL and Nordics, including SMB and channel partners by providing regional guidance and strategic vision and partnering closely with all stakeholders.Advising and influencing marketing to ensure limited budget is spent most efficiently with the highest rewards.

Amsterdam

Evangelizing Bing Ads platform strategy & vision by speaking at industry events such as Emerce.

Amsterdam Area, Netherlands

Advised senior management on the transition of the team during the acquisition of Traffic4u.Increased the quality of search knowledge and the efficiency of the team through coaching and training. Hitting and exceeding individual and team targets.

Developed and provided trainings for Google for small agencies in the UK, online and face to face.

Devised a forward-thinking customer service and education strategy, involving all departments within Greetz. ResDeveloped roles within the team to capitalize on team members’ strengths and therefore achieving 87% customer satisfaction as well as team satisfaction. Responsible for hiring, developing and extending my team to Germany by collaboration with a vendor.Managed a team of customer service reps including 1:1 meetings, performance reviews, personal development plans, training and coaching.

Liaised between Agencies and Google, strengthening the relationship between the two to exceed sales targets.

Managed a team of 17 online marketing managers for one of the largest online advertising markets, the Benelux, winning a ‘Be Google award’ for best manager as voted for by my team.Consistently grew revenue and customer satisfaction in a fast paced environment by motivating and coaching my team to provide the best results possible.Set up an extension of my team in Poland.Participated in Leadership program to further enhance my leadership skills. With these skills I worked in a team and developed a new customer segmentation model for Google.

Masters, International Business

European Baccalaureate