Cannabis Media Rep Firm. Extensive background with mass and niche new media sales and marketing. Email, Web, Print, Cable TV, Radio. Produce B2B and consumer events. Developed private ad network for scale and brand safety with trusted, award-winning news media. Drove ad and event revenue for WeedWeek.net, Green Market Report.

Worked with small businesses to reach a highly engaged community through weekly print and online bulletins and corresponding App.

Sales and Marketing Expertise for New Business and A Private Ad Network of REAL news organizations.

Working for Mother Jones and their parent company, the Foundation for National Progress, I sell integrated advertising platforms for Mother Jones, Harper's and Grist.org and other premium news sites through a private ad network. 'Googlybook' aggregators will garner nearly 80% of U.S. online ad dollars this year and independent media, trusted by their readers, need national ad dollars to offset the cost investigative journalism and other, original content. Contact me to see how you can be on the right side of history by supporting (small d) democracy.

www.ellenbollinger.com

Sales revenue grew 200% under my leadership. Grew average ad page rate 76%. Generated significant new business from many national advertisers including: HBO, Allstate, General Motors, CITGO, BP and History Channel. Introduced The Nation community to new ad segments, sales promotion contests and events. Developed conferences and partnerships including becoming an Official Provider at the 2011-2015 Sundance Film Festivals. Participated in strategic management of circulation and development growth for company through large gifts and planned giving.

Leadership of 40-person marketing department. Responsible for marketing of the Asbury Park Press and Home News Tribune regional newspapers. Re-engineered department to support new newspaper company acquisitions and launched an Internet portal. Led cross-disciplinary teams for annual Market Plan using SMART objectives. Built brand equity for print, broadcast properties.

Hired and trained marketing team to service two divisions of TimeWarner NYC Cable Group. Launched 24-hour New York City news channel.  Responsibilities included advertising sales promotion, media kit development and brand logo, launch publicity and events, community relations and advertising agency liaison. http://www.nytimes.com/1992/09/01/business/the-media-business-advertising-one-channel-says-crime-doesn-t-pay.html

Created marketing department to drive revenue through sales promotion and to centralize research and creative services support function. Responsible for publicity, marketing and coordination of the launch of the Sunday Post. Generated new business and in-store promotion

Acting publisher of Capital Markets Journal and Money Management Journal. Western European sales territory.