DE linguistic expert and conceptual thinker who loves a challenge. As a freelance copywriter, transcreator, and editor specialized in advertising and marketing, I am working with a wide range of companies in Germany, Europe and the US, and collaborating with agencies and end clients from a variety of industries: advertising & marketing, IT, tourism, NGOs, food & beverages, sports apparel, and health. My languages are EN > DE and FR > DE.I am familiar with SEO keywords, markdown language and SEO friendly page structure. I feel comfortable working with pretty much any kind of CMS as well as HTML, CSS and PHP. I have a thing for IT in general, so I like to keep up with new developments and emerging technologies. This is why I am happy to count some of the most renown tech companies among my long-term clients.The years of experience in the localization industry and as Head Language Lead for several accounts provided me with in-depth insights in quality and terminology management, especially with regards to the ever-disruptive field of technology. I am the trusted partner for discussions about new and changing glossary terms in direct calls with end clients. I am used to handling the team communication and cascading guidelines to all stakeholders involved in the project.When I was a teenager, I lived in Halifax, Canada. Sometimes I think that this first experience in particular sensitized me for the way culture and language are intertwined. Eventually, I studied Intercultural Communication. Today, this makes me a better localization expert—because I understood at a very young age that the right word at the right time might not be the same word at the same time everywhere you go.