Windows + Devices•Shaped cohesive experiences for key touch points of the Windows user lifecycle, focused on promoting system updates through new PC upgrades•Crafted intuitive, delightful content for Windows core functionality to boost customer satisfaction and retention in Microsoft’s ecosystem•Designed content for onboarding flows, system apps, web experiences, learning moments, AI features, and other user interfaces•Coordinated messaging for a multichannel Microsoft 365 campaign that resulted in 62.4k subscriptions added within the fiscal quarter (+50% MoM)•Supported coherence and usability in the Windows settings app as lead content designer for voice and tone •Planned messaging for diverse placements, from UI toasts to online support documentation and digital marketing campaigns•Leveraged design system patterns, brand voice principles, and numerous style guides to align the broader end-user experience •Created internal style guidance for new Windows features to produce consistency across products

Home Services, Customer Experience•I drove both B2B and B2C content strategy and development for our consumer and service provider audiences (https://www.proreferral.com/) •I partnered with design, marketing, SEO, SMEs, and other stakeholders to create engaging CX-driven content design for national in-home service pages (www.homedepot.com/services)•I partnered with designers to ideate UX concepts from end to end•I was responsible for tracking and publishing BAU content updates for national pages including promotions and seasonal information •I was responsible for content strategy, copywriting and copyediting on lead-reengagement and lead management text and email campaigns, then iterating copy based on user testing

•Created B2B and B2C web copy, educational articles, emails, landing pages, blog posts and PR announcements for clients•Managed a monthly content calendar to track the production and publication of new content for clients. I was responsible for balancing several short and long term projects simultaneously. •Managed and copyedited freelance writing for efficiency and readability •Incorporated SEO strategy into content through keywords and link building

•Helped oversee social media for clients using Twitter and Facebook•Wrote announcements for Team Clermont’s website and communicated regularly with college radio stations across the country on behalf of clients