Senior Team Lead of exclusive rep firm for Samsung Electronics in the military retail channel. Responsible for data reporting, sales, and operations for the retail account worth $45M+ annually in the consumer electronics division of a $75M+ account. Negotiated annual financial plan with customer’s buying teams including contracts, assortment choices, marketing funding, and buy plan, accounting for more than half of the team’s commissionDesigned analysis methods and specialty reports to discover and resolve issues like correlation in declining revenue to the store assortment strategies to recover the loss in revenue by the end of the fiscal yearProposed data driven initiatives like the addition of concept shops into top 10% of AAFES locations to combat competitor’s over-indexing in market shareDesigned, maintained, and updated collaborative forecasting tool for planning meetings showing demand trendsExpertly presented findings for Samsung and AAFES leadership, providing ability to quickly understand complex issues followed by actionable go-forward recommendationsFostered positive relationship with military accounts through unprecedented product constraints, logistic issues, and pricing challenges in pandemic and post-pandemic times to achieve nearly 40% growth over the previous average Aligned incentives between the firm, Samsung, and customers focusing on long-term gains instead of short-term like reducing customer’s weeks of supply by 50% without compromising sales to lessen carrying costs and increase available to spend fundingLed cross-team collaboration for more than 20 annual global marketing events during key commercial momentsMentored headquarter and field staff on SOP, process innovations, and customer service-related issues

Managed AAFES account, order management team, and marketing budgets for Samsung’s rep firm in the military retail market with sales emphasis in mobile and computing division.Consistently achieved annual sales goals and become the #1 revenue generating team for BK GlobalReported timely trend analysis and forecasting recommendations on a weekly cadence with tight deadlinesPrepared regular revenue projections and presentations based on historical and statistical analysis for National and Regional Sales Directors and their stakeholdersManaged $500K budget for marketing funds for all military retail accountsProved successful in emerging categories, like wearable technology, working with ecommerce and store buyers showing healthy, steady incline of sales YOYDevised competitive strategy for mobile and computing categories to have a price advantage over outside retailers by leveraging the military market being a ‘closed channel’ and showing proof of performance Organized orders, logistics, and delivery for largest buy in AAFES company history for over 100K units of TV as their Black Friday Door Buster for the expansion of their ecommerce site to be accessible for all military veterans

Submit offer forms for account to be on remain competitive with national pricing and promotionsPlan timeline and logistics for on-time delivery for product needed for Veteran’s Day and Black Friday stores sales for both the continental US and overseas military exchanges annuallyReconcile outstanding pricing, order, and logistics issues to maintain regular flow of product without disruption

Modernized brand standards for Military Sales & ServiceEstablish brand standards for BK Global and subsidiariesDesign, develop, and rollout all marketing mix materialsTransform vendors’ proprietary marketing materials to military customer specific advertisingProject management for 50+ high-end manufacturers (Bose, Microsoft, Michael Kors, Samsung, etc.) and corporate level supportPrioritize deliverables to accommodate fluctuating directors’ needsCreate and maintain ad database for easy access at retail store level enabling immediate implementations of promotionsOptimized request submissions to streamline communications interdepartmentally

Lead Designer for 500+ Annual EventsAnalyzed click-thru rate, product sales performance, and other to determine key areas for sales growth potentialCollaborated with sales team to develop new product offerings and marketing strategies based on buying trendsEstablished corporate brandingProduct development for ecom businessDesigned event specific products for hundreds of events including ING New York City Marathon, Walt Disney Marathon Series, President Barack Obama Charity Events, Ironman, and youth sporting eventsWrote copy, design, and execute email marketing campaignsBranded e-commerce websites for individual events