Ellen Lewis Email & Phone Number

Brisbane, QLD, AU

Australia

Brisbane, Australia

Brisbane, Australia

Europe

Managing the strategic direction and growth of the Taco Bell brand across existing and new European markets in support of the global Taco Bell brand strategy and Taco Bell international expansion plan. Deliverables:> Building the Cult of Taco Bell across the European Region. > Driving Sales and Brand growth in conjunction with key franchise partners..

Europe

Managing the strategic direction and growth of the Taco Bell brand across existing and new European markets in support of the global Taco Bell brand strategy and Taco Bell international expansion plan. Deliverables:> Building the Cult of Taco Bell across the European Region. > Driving Sales and Brand growth in conjunction with key franchise partners..

• Developing and implementing successful marketing campaigns both above and below the line throughout the Eagle Boys Pizza network of over 260 stores nationally.
• Coordinate, produce and implement above and below the line strategic National Marketing Campaigns across mediums.
• Implement new strategies to enhance store visits and transaction values, as well as to increase brand awareness and equity.
• Manage all creative executions across the brand, products, marketing collateral and customer interfacing environments.
• Monitor the Advertising Fund and ensure that all National activities fall within budget in order to generate profitable sales for the franchise network and brand equity for Eagle Boys Pizza.
• Manage the New Product Development process in relation to National Campaigns including briefing, cost and gross profit analysis, NPD panel sessions, the roll out of product trials and supply chain management.

• Implementing and maintain marketing campaigns and media relations throughout the Eagle Boys Pizza network of over 260 stores.
• Coordinate, produce and implement above and below the line strategic National Marketing Campaigns
• Develop the 12 month Public Relations calendar and achieve set ROI objectives.
• Develop and sustain relationships with key stakeholders such as Advertising and Media Agencies, Franchisees, Board Members and Suppliers.

• Account managing small to medium sized clients within PMP Distribution by building essential business relationships and trust, and displaying a vast knowledge of marketing and advertising opportunities as well as.
• Account Manage SME Clients by building and sustaining relationships
• Understand the needs of clients in order to supply them with the service that best suits their need whether it be mass, targeted, addressed or online distributions
• Offer advice and insight in regard to the industry and what marking tools would be most effective for each client and promotional strategy
• Work towards both an individual and team budget

Mini Mba, Brand Management

Bachelor Of Business, Marketing

Activities and Societies: Alinea Society for advertising, marketing and public relations studentsDeans Honor list 2007 of Academic.

Applied Project Management

Principles Of Digital Marketing

Diploma Of Business, Marketing