Ellen Herrmann Email & Phone Number

Göteborg, Västra Götaland, Sverige

Stockholm, Sverige

• Nordic Brand Manager for Perrigo´s largest category measured in value sales within pharmaceutical brands.• Close collaboration with global marketing department in France and Dublin.• Responsible to build and execute yearly brand plans for each Nordic market.• Responsible for the go-to market process including optimized marketing strategy.• Evaluate and optimize core brands and innovations to strengthen the portfolio further.• Build the optimal marketing toolbox kit (including TVC, SoMe and e-com) adjusted to each local market to ensure strong ROI. • Responsible to deliver financials KPI´s (ANS, GP and MS) throughout the Nordics.• Close collaboration with sales, commercial team and supply to ensure strong customer relations and brand performance.

Stockholm, Sverige

• Nordic Brand Manager within Henkel´s Beauty Care Retail department, where I managed the largest category within Schwarzkopf measured in value sales and number of brands.• Managed each Nordic market (SE, FI, NO, DK) in close collaboration with: Sales, Supply and digital marketing functions at HQ in Düsseldorf.• Responsible to ensure the optimal portfolio mix, evaluate innovations and manage the full go-to-market process.• Responsible of the long-term portfolio strategy for the Nordics and development of brand plans.• Build the optimal marketing toolbox kit adjusted to each local market to ensure strong ROI.• Responsible for each brand P&L for each Nordic market.• KPI tracking and analysis including reporting in Business Review to HQ in Düsseldorf.• Strong customer focus including optimization of plans to ensure market leading position.

Stockholm, Sverige

• Close collaboration with over 250 retailer tenants to improve the sales performance. • Responsible to develop strong yearly marketing plans based on sales and footfall targets.• Continuous sales and KPIs analytics translating data into actionable insights.• Developing the 5-year marketing business plan, presentation for European HQ in Paris. • Part of developing the shopping center new positioning strategy and support the team towards new objectives.• Responsible for creating and adjust the global digital and physical marketing content toolbox to be aligned with the Nordic Shopping Center strategy.• Budget responsibility and cost saving projects.URW is the premier global developer and operator of flagship shopping destination. Specialises in owning, developing and managing premier retail assets (Shopping Centres and Airports).

Gothenburg

• Responsible for internal and external supply-and customer invoices. • Cost saving projects. • Responsible for periodize and allocating assets.• Compiled statistic reports.Dentsply is the leading provider of professional dental products and technologies.Dentsply is the leading provider of professional dental products and technologies.

Singapore

• Marketing Assistant, involved in two global projects aiming to improve the organisations global sales process• Planned, organised and executed a regional workshop aiming to integrate the global sales process in to a “Customer Relationship Tool” and standardise this tool globally within Akzo Nobel.• In cooperation with IT, Sales and Accounting department developed the “Customer Relationship Tool”.• Regular contact with internal customers from more than 50 different countries. • Project with the IT Manager in China aiming to improve the order placing system and make the process more efficient and minimise the risk for delayed orders.

Digital Management

Msc Program In Marketing And Management

Activities and Societies: Umeå School of Economics Student Association• During four month, I planned and excecuted a welcome cermony.

Education record