- Develop and execute integrated content strategies that echo organizational goals, reach target audiences and enhance engagement across communication channels- Partner with leaders to craft authentic content that shapes the identity of their organization – including speeches, blogs, social posts and talking points – and amplifies the impact of their stories- Prepare executives, brand ambassadors and company spokespeople for media interviews, high-profile presentations and… Show more - Develop and execute integrated content strategies that echo organizational goals, reach target audiences and enhance engagement across communication channels- Partner with leaders to craft authentic content that shapes the identity of their organization – including speeches, blogs, social posts and talking points – and amplifies the impact of their stories- Prepare executives, brand ambassadors and company spokespeople for media interviews, high-profile presentations and speaking engagements- Provide senior-level counsel to organizations before and during crises to develop a strategic plan that protects and strengthens their reputation and response Show less

- Directed external communications for UnitedHealthcare’s Medicaid and Medicare business in seven states, collaborating closely with state CEOs to elevate brand reputation and policy engagement- Led UnitedHealthcare’s partnership with Sesame Street, crafting a high-visibility National Grandparents Day campaign to promote food security and intergenerational health- Delivered thought leadership in social impact storytelling, showcasing initiatives to policy makers, media, and… Show more - Directed external communications for UnitedHealthcare’s Medicaid and Medicare business in seven states, collaborating closely with state CEOs to elevate brand reputation and policy engagement- Led UnitedHealthcare’s partnership with Sesame Street, crafting a high-visibility National Grandparents Day campaign to promote food security and intergenerational health- Delivered thought leadership in social impact storytelling, showcasing initiatives to policy makers, media, and the public, driving measurable outcomes in reputation and audience connection- Conducted advocacy relations with a variety of organizations focused on improving health outcomes- Provided strategic counsel to senior leaders, guiding communication in state fair hearings, reprocurement efforts, and crisis situations with confidence and agility- Orchestrated cross-functional collaboration with marketing, policy, and media partners to enhance campaign efficiency and align with business objectives Show less

- Led external communications for several segments within Optum’s Consumer Solutions Group, including Optum Bank, Population Health and Network Solutions - Provided communications counsel to senior leaders and their teams- Developed and executed each step of external communications plans including initial strategy, multimedia content development and results measurement - Drafted talking points and briefing materials to prepare senior leaders for proactive and reactive… Show more - Led external communications for several segments within Optum’s Consumer Solutions Group, including Optum Bank, Population Health and Network Solutions - Provided communications counsel to senior leaders and their teams- Developed and executed each step of external communications plans including initial strategy, multimedia content development and results measurement - Drafted talking points and briefing materials to prepare senior leaders for proactive and reactive media engagements - Partnered with Optum marketing team, external advertising agencies and media partners to ensure paid media opportunities achieved current brand goals and strengthened reputation- Identified story angles, actively pitched media and served as media contact Show less

- Led internal communications at UnitedHealthcare Military & Veterans, including communications strategy in advance of and during government contract transition- Collaborated with senior leadership team to draft all employee-facing communications, tailoring each to the unique audience of UHC M&V employees, resulting in significant annual engagement study score increases- Partnered with communications team members and senior leadership to develop remarks and briefing materials… Show more - Led internal communications at UnitedHealthcare Military & Veterans, including communications strategy in advance of and during government contract transition- Collaborated with senior leadership team to draft all employee-facing communications, tailoring each to the unique audience of UHC M&V employees, resulting in significant annual engagement study score increases- Partnered with communications team members and senior leadership to develop remarks and briefing materials for internal and external engagements- Worked within a highly matrixed organization to ensure broader business priorities were appropriately cascaded via internal communications channels - Managed external creative agencies in the production, review and distribution of monthly internal and external newsletters and video content Show less

- Researched demographic, psychographic and airline enplanement information to craft compelling stories used to sell advertising within Sky and influence editorial content strategies- Created sales collateral to support domestic and international sales representatives- Acted as the liaison between Sky’s sales, editorial and design teams and Delta’s marketing leadership team- Developed sales strategies in partnership with Delta Air Lines’ brand goals to entice premium… Show more - Researched demographic, psychographic and airline enplanement information to craft compelling stories used to sell advertising within Sky and influence editorial content strategies- Created sales collateral to support domestic and international sales representatives- Acted as the liaison between Sky’s sales, editorial and design teams and Delta’s marketing leadership team- Developed sales strategies in partnership with Delta Air Lines’ brand goals to entice premium advertisers Show less

- Led internal and external corporate communications and assisted marketing department with branding initiatives- Worked with CEO to develop all executive communications, presentations and speeches- Partnered with Braun Intertec subsidiaries Agile Frameworks and Braun Intertec Geothermal to translate complex subject matter to internal and external audiences, ensuring consistency in all branding efforts- Built and sustained Braun Intertec’s social media presence and… Show more - Led internal and external corporate communications and assisted marketing department with branding initiatives- Worked with CEO to develop all executive communications, presentations and speeches- Partnered with Braun Intertec subsidiaries Agile Frameworks and Braun Intertec Geothermal to translate complex subject matter to internal and external audiences, ensuring consistency in all branding efforts- Built and sustained Braun Intertec’s social media presence and helped engineers create social profiles to expand the brand and build business Show less

- Developed strategic public relations plans and programming for clients including Allstate Insurance, The U.S. Army, The U.S. Census Bureau, General Mills, State Farm Insurance and Target - Managed media relations, reputation management, crisis communications, results measurement and budget planning for clients - Drafted news releases, talking points and briefing materials and orchestrated logistics for client events- Media-trained celebrity spokespeople -… Show more - Developed strategic public relations plans and programming for clients including Allstate Insurance, The U.S. Army, The U.S. Census Bureau, General Mills, State Farm Insurance and Target - Managed media relations, reputation management, crisis communications, results measurement and budget planning for clients - Drafted news releases, talking points and briefing materials and orchestrated logistics for client events- Media-trained celebrity spokespeople - Obtained numerous top-tier media placements for new product launches, cause-marketing campaigns, youth contests and broad public awareness campaigns Show less