• Planned and executed short- and long-term messaging strategies; produced and edited corresponding collateral in support of internal administrative functions, external fundraising, and programmatic initiatives• Collaborated with senior leadership to formulate, draft, and refine effective employee communications in response to the pandemic and the roll-out of remote work • Coordinated internal and external messaging in reaction to developing news and unplanned events; supported corporate messaging through timely, informative, and educational communications• Wrote and edited copy, with particular attention to consistent brand look, voice, and tone, for complete portfolio of online, offline, and print communications, e.g., website content, blogposts, feature articles, press releases, headlines and taglines, grants, letters of solicitation and acknowledgment, speeches, scripts, social media posts, brochures and other collateral, internal communications, etc.• Mentored and managed junior copywriters and designers; assigned and monitored progress of projects; edited, art directed, and supervised printing and publication processes• Extensive expertise in AP and Chicago styles

• Led system-wide audit and analysis of District goals and objectives; existing hiring, compensation, and pricing practices; internal communications; external marketing; and course credit metrics• Revamped existing course catalog and developed new afterschool classes, summer camps, and adult enrichment programs• Collaborated with stakeholders across the District, including administration and faculty, to optimize communication and transparency and minimize friction• Instituted systems for data collection and analysis; modernized review and reporting techniques in support of continuous improvement initiatives • Researched and identified market trends and devised creative, clear, and captivating Internet, email, and print campaigns targeted at specific demographics, internal and external• Developed a unique, recognizable, and consistent visual brand and editorial voice• Lowered class cancellation rate from 30% to 10% and drove 20% revenue increase over a 3-year period, returning program to profitability and beating annual revenue expectations• Wrote, designed, proofed, and oversaw production of seasonal course catalogs• Managed annual budget of $1M and staff of three; supervised all educational providers and acted as the face and voice of the organization with the public

• Expanded diversity footprint through an aggressive outreach program in high-needs school districts, with a focus on refugee- and immigrant-background youth; re-aligned programs to match community needs; and increased access to high-quality educational experiences• Modernized and expanded marketing, instituted use of email marketing, and overhauled existing website• Wrote, edited, and proofed all online content, print and digital publications, promotional materials, grants, press releases, and customer communications• Developed new, genre-based workshops for children, grades K–12

• Provided students with resources to help them make decisions, including extensive research in support of successful placement in college programs across the country• Counseled hundreds of students through undergraduate and graduate school applications, with an emphasis on building healthy, productive, and successful writers • Compiled and organized information about private liberal arts and sciences colleges, public universities, and other institutions of higher learning• Provided emotional support for clients during highly stressful moments; held hands, wiped tears, shared secrets, and learned to love hip-hop

• Wrote and edited copy for promotional materials, including trade shows and internal and external communications• Designed and created textile portfolios, exhibit banners, brochures, and other marketing collateral

• Restructured membership benefits to increase corporate sponsorship levels • Rewrote and redesigned promotional materials, including brochures, sales letters, flyers, posters, and direct mail• Drove double-digit increases in corporate membership revenue

• Wrote, designed, and edited Inside City Hall (an award-winning guide to local government), annual voter guides, and monthly newsletters• Reviewed all written material for adherence to the national LWV mission and voice• Planned and executed special events