Ellen Jonker Email & Phone Number

Grand Rapids, Michigan

Onboarded to the organization to build, grow, and sustain a new business segment focused on retail and deli sales. Implemented company sales strategies and programs, customized products and services, and grew the brand’s reputation in order to achieve sales volume, distribution, and expansion objectives in line with the mission of profitability growing the business. Established and maintained open lines of communication with stakeholders at all levels of the organization while collecting and updating competitor and market data.• Facilitated the creation and expansion of a customer and broker base within the deli and convenience store industries within the Eastern United States.• Championed $2.5MM in English muffin business sales nationwide for the food service channel.• Spearheaded training initiatives targeting supermarket chains at the corporate, district, and store level.• Identified retail sales opportunities and devised strategies and plans specific to Menards, Mariano’s, Target, and Gordon Food Service.

Grand Rapids, Michigan

Managed a territory spanning across Michigan, Indiana, Ohio, Kentucky, and Pennsylvania and a product portfolio worth $110MM to the business. Responsible for developing and sustaining distributor relationships while engaging in quarterly reviews and strategic planning. Created, coordinated, and facilitated distributor training while partnering with internal finance and demand planning teams to maintain pricing parameters and product expectations. Offered feedback and recommendations to the organization’s customer service team on truck and transportation needs, shortages, substitutions, and deductions. • Realized 10% sales growth annually with an 11% profitability margin.• Named #2 Sales Representative of the year in 2016 within the Great Lakes region; successfully increased sales by $3.5MM during that period.• Built and sustained strategic relationships with Gordon Food Service Corporate, 7 Sysco OpCos, 6 US Locations, 12 UniPro Members, and 3 PFG OpCos. • Led as a Subject Matter Expert to Waypoint Food Brokers; conducted market visits, engaged in coaching and training, and tracked results to ensure accountability in key customer portfolio sales. • Secured AVI Food Systems as a client in 2014; results delivered $4MM in French fries purchases.• Collaborated with the leadership team at Cedar Fair; locked in $2.5MM in annual, nationwide sales related to fruit, vegetables, and French fries. • Identified issues and provided problem resolution to Travel Centers of America; outcomes equaled $400K in incremental new item sales. • Introduced a new item category to Gordon Food Service Stores; initiative generated $500K in additional annual revenue. • Converted the 15-unit Winking Lizard Restaurant on French fries and produced $1MM in annual sales. • Suggested and introduced sweet potato French fries to Frisch’s Big Boy; increased sales by $500K.

Grand Rapids, Michigan

Charged with overseeing $60MM in sales associated with Gordon Food Service Corporate (GFSC) while focusing on strategic corporate objectives in an effort to drive and sustain long-term growth. Collaborated with Finance, Legal, and Marketing in the development and prioritization of sales and marketing initiatives while devising approaches to increase commercial and noncommercial sales. • Attained sales growth of 7-8% annually through GFSC divisions including Great Lakes East/West, Ohio Valley, Kentucky, and Florida.• Launched and introduced new item concepts to GFSC leadership. • Drove K-12 initiatives that delivered $20MM in annual sales.• Secured Gordon Stores growth by leading promotional activities; results offered a 25% increase of $1MM.• Evaluated Gatorade pricing on a weekly basis at club stores including Costco and Sam’s Club in an effort to keep pricing competitive at Gordon Stores; successfully realized an incremental increase of $10MM annually through this targeted endeavor. • Coordinated and conveyed forecasts and updates for individual Gordon distribution centers to 5 separate Frito Lay plants. • Assisted in the snack category implementation within the Category Management strategy.

Grand Rapids, Michigan

• Reached 107% of quota during the first year of tenure; achieved top sales award for performance.

Grand Rapids, Michigan

• Accomplished 104%+ of quota for 5 out of 9 years with the organization; recognized as a Presidents Cup/Award Society winner.

Bachelor Of Arts - Ba, Business Administration, Management And Operations

Associates In Business Communications