▪ Contribute to new marketing campaign ideas and execution by understanding and anticipating customer needs.▪ Identify, coordinate, plan and execute community based educational events.▪ Maintain robust understanding of product and disease knowledge.▪ Participate in Patient and HCP events and conferences to maintain and create new customer relationships.▪ Establish strategic partnerships with external stakeholders, including specialty pharmacies and patient organizations to help drive sales.▪ Remain knowledgeable in promotional review and regulatory processes.▪ Work cross-functionally with Marketing, Medical Affairs, and Market Access to achieve business objectives.

Recruited by Norvo Nordisk to promote and sell hemophilia therapeutic product profile—NovoSeven, NovoEight, and Tretten. Immediately gained market share in highly competitive Eastern PA/Eastern NY territory consisting of nearly 1,500 patients, 7 national recognized Hemophilia Treatment Centers, and 2 advocacy organizations. KEY ACHIEVEMENTS:•Exceeded sales goals for NovoSeven above 110% year to year. •Launched and introduced new Novo Nordisk products Tretten (2014) and NovoEight (2015).•Recognized as #1 in regional metrics and met sales objectives year after year.•Converted 10% of patient community from competitors’ products to NovoSeven.KEY RESPONSIBILITIES:•Drove sales by developing strong relationships and loyalty with healthcare providers and patients.•Maintained robust understanding of disease-state market while staying strategic against competitors.•Developed strategic business plan to guarantee effective business tactics year to year.•Collaborated with Marketing Brand team to identify and develop appropriate resources for the bleeding disorder community. •Evaluated effectiveness of marketing initiatives to ensure successful sales execution and ROI.•Participated as field representative at annual tactical meetings to evaluate and develop cross-functional product planning to meet evolving business needs.•Completed required compliance trainings to ensure delivery of all product information.

▪Excelled at providing administrative support for business development by researching and developing new strategies to ensure effective project bids and impressive ROI.▪Worked with Marketing Director to forecast and plan project budgets ranging from $200K–$8M. ▪Maintained marketing databases of current and past clients.