Ellen Lee Email & Phone Number

Brand, product, and experience strategist empowering the world's largest brands across technology, financial services, CPG, retail, healthcare and more. Skilled at applying a range of quantitative, qualitative, social and behavioral data methods to solve business problems with agility.Current responsibilities include leading projects from design through presentation as well as client / stakeholder management.

Listed skills include Qualitative Research, Quantitative Research, Research, Survey Design, and 10 others.

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  Vp, Strategy & Insights

  Material

  May 2024 - Present

  - Strategic management of quantitative, qualitative, behavioral and cultural insights end-to-end across multiple teams. Includes design, analysis, stakeholder management, data driven storytelling to drive media, content, and product development. - Develop data agnostic strategy and insights plans to identify and address emergent opportunities across tech (hardware / software / cloud / AI domains), financial services, CPG, and more to deliver business growth.- Quantitative methods: Customer Journey, Segmentation, Loyalty, Cross-Channel Media Effectiveness, Landscaping, Concept / Ad / Positioning / Product Testing, Brand Health & Equity Tracking, etc.- Qualitative methods: UXR, In-home product testing, In-person and Virtual Focus Groups and Interviews, Online blogs / diaries / forums, etc.- Audiences: B2B (ITDMs, Business DMs, Digital Native / Start-up / Mid-market / Enterprise SaaS and Hardware buyers, End-users) B2C (Creators, Knowledge workers, Gen Z/Alpha, etc.)- Global experience: EMEA (UK, France, Germany, KSA, UAE, Spain, etc.), APAC (China, Japan, South Korea, Thailand, Australia), LATAM (Brazil, Mexico, Argentina, etc.)