Ellen Minderman Email & Phone Number

Minneapolis, Mn, Us

Led teams, strategy development, budget, and associated KPIs across several downstream marketing functions, including Medical Education (MedEd), Field / Sales Training, Train the Trainer, Digital Marketing, and Surgeon Engagement work for the Cranial & Spinal Technologies business unit.-Directed launch of new field education program, resulting in 55 events for personnel in over 60 countries within 12 months.-Spearheaded 22 robotics training events within year, catering to surgeons, nurses, operating room staff, and field teams; provided dedicated support for new account launches, ensuring comprehensive skill development and operational readiness.-Leveraged relationships with 54 esteemed U.S. healthcare professionals to conduct training in international markets, fostering diverse perspectives and enriching Medical Education (MedEd) events with invaluable insights and experiences.-Provided market development consulting in 40+ countries and built international launch training activities for product launches-Designed and launched new Medtronic Academy site and hosted 4,000 users to the site, with 40% returning to the site within one year.

Minneapolis, Mn, Us

Designed and implemented digital education strategy for Spine, Biologics, Mazor, and Intelligent Data Solutions (iDs) for phase 1 launch of Medtronic Academy in US and abroad. Led and facilitated successful launch of four additional content channels such as YouTube, TouchSurgery, and VuMedi. -Designed strategy, launched, and managed digital content channels, engaging with 2K+ unique healthcare professionals (HCPs) globally within 12 months.-Led creation and deployment of initial assets from extended reality (XR) portfolio, resulting in 1,700 unique engagements within first two weeks for video graphic simulations and excess of 3,300 engagements with annotated video. -Built comprehensive plan to integrate digital metrics, event-based metrics, and case adoption data, facilitating provision of surgeon leads from digital content sites to field for follow-up every 4-6 weeks. -Directed global study through third-party research organization designed to assess surgeon preferences in digital education; drove team in successful implementation of findings from study. -Designed and launched internal website tailored for global educators, trainers, and marketers, featuring learning paths, competencies, and content for delivering consistent global messaging for education across all regions.-Conducted highly successful train-the-trainer program on various procedures and products for international field staff, achieving remarkable 96% appreciation rate from attendees across all programs.-Managed and led annual down-stream marketing budget planning to support 150+ global markets, which included needs analysis, resource management, strategic alignment, and performance management to ensure optimal allocation and overall program effectiveness.

Minneapolis, Mn, Us

Conducted comprehensive assessments across 8+ geographical areas, addressing physician bases with limited funding and accounting for specific cultural and geographic complexities to improve regional strategy and outreach. -Led team of five direct reports who successfully achieved 18% increase in number of internationally trained physicians, which contributed to the safe and effective use of Medtronic products.-Designed innovative programs for conventions, integrating multiple physician activities to maximize learning opportunities, which contributed to an estimated 68% reduction in travel expenses and minimized time away from territories for sales personnel. -Spearheaded development and design of new sales training website for direct and distributor employees, which resulted in training of more than 125+ participants.

Minneapolis, Mn, Us

Conducted comprehensive assessments across 8+ geographical areas, addressing physician bases with limited funding and accounting for specific cultural and geographic complexities to improve regional strategy and outreach. -Led team of five direct reports who successfully achieved 18% increase in number of internationally trained physicians, which indirectly contributed to the safe and effective use of Medtronic products.-Designed innovative programs for conventions, integrating multiple physician activities to maximize learning opportunities, which contributed to an estimated 28% reduction in travel expenses and minimized time away from territories for sales personnel. -Spearheaded development and design of new sales training website for direct and distributor employees, which resulted in training of more than 125+ participants.

Minneapolis, Mn, Us

-Conducted comprehensive market analysis to effectively identify needs and portfolio gaps; engaged with more than 18+ Physicians in development projects to support 7 innovative products that addressed critical market demands. -Uncovered new market opportunities by partnering with cross-functional teams on merger and acquisition initiatives. -Led market assessments post-merger across 8+ regions, which optimized portfolio by filling critical gaps in our dynamic stabilization portfolio.-Managed new labeling and associated regulatory registrations, ensuring ongoing compliance to support new product launches 7 products.

Minneapolis, Mn, Us

-Spearheaded design of region-specific messaging, marketing materials, and training collateral by region to ensure appropriate localization of content.-Collaborated with U.S. team on FDA IDE study design based on clinical results in international geographies.-Created and launched first virtual education program for internal personnel and trained multiple geographies on seven procedures.

Mba, Business Administration And Management, General

Bachelor Of Science (B.S.), Business, Marketing

High School