Develop digital strategy, innovation, and define trend and consumer insigne for brands across the Golin network.◼︎ Oversee digital practice, setting the vision, priorities, and roadmap for digital strategy team. ◼︎ Drive the strategic use of technology to design better brand experiences through digital touchpoints.◼︎ Spearheaded development and implementation of Taiwan integrated digital marketing capability.◼︎ Lead digital strategy and innovation for… Show more Develop digital strategy, innovation, and define trend and consumer insigne for brands across the Golin network.◼︎ Oversee digital practice, setting the vision, priorities, and roadmap for digital strategy team. ◼︎ Drive the strategic use of technology to design better brand experiences through digital touchpoints.◼︎ Spearheaded development and implementation of Taiwan integrated digital marketing capability.◼︎ Lead digital strategy and innovation for top-grossing finance, health care and consumer account. ◼︎ Active in developing digital strategy and digital concepts for business development. Show less

◼︎ Senior Manager- In charge of Digital marketing & e-Commerce team.◼︎ Online Sales Consulting for : Sulwhasoo / LANEIGE / IOPE in multiple EC platforms.◼︎ Brand awareness , digital marketing activities , media investment.◼︎ In charge of P&L / A&P budget.◼︎ Stock turnover management.◼︎ Online sales team management.

◼︎ Role Description : Managing and set up business strategies charge for over all marketing solutions including Traffic/Acquisitions/Transaction/CRM.Target driven to achieve company revenue (transaction) . ◼︎ Main KPIs : Member acquisition / Traffic investment(ROI & Traffic) / PR&Social actives / Revenue Drive campaigns / APP Operation and develop.◼︎ Ownership of Affiliate business:Worked closely with Dev Team to develop Affiliate systems and implement functions… Show more ◼︎ Role Description : Managing and set up business strategies charge for over all marketing solutions including Traffic/Acquisitions/Transaction/CRM.Target driven to achieve company revenue (transaction) . ◼︎ Main KPIs : Member acquisition / Traffic investment(ROI & Traffic) / PR&Social actives / Revenue Drive campaigns / APP Operation and develop.◼︎ Ownership of Affiliate business:Worked closely with Dev Team to develop Affiliate systems and implement functions to fulfil marketing and business needs. ◼︎ Performance :Membership 2017 YOY +16.7%Monthly Active member YOY +6.52%APP GMS YOY +400.26% GMS share YOY +14.48pt. Show less

◼︎ Marcom Dep. charge for Taiwan Rakuten Ichiba Branding strategy, this department has two functions are PR Communication and Media investment.

◼︎ Person in charge for Fashion Business Div. manage Fashion business Dep. " Brand Avenue " and Fashion Social network Dep. " Oshare" .◼︎ Brand Avenue is B2C business model for Rakuten Ichiba, provide service including Merchandising, Warehouse, Customer Service and ERP system.◼︎ Oshare is a Fashion social network community, it's a complete in dependent website out of Rakuten Ichiba in Taiwan, Oshare running APP and site own over 400K members, many celebrity and famous bloggers… Show more ◼︎ Person in charge for Fashion Business Div. manage Fashion business Dep. " Brand Avenue " and Fashion Social network Dep. " Oshare" .◼︎ Brand Avenue is B2C business model for Rakuten Ichiba, provide service including Merchandising, Warehouse, Customer Service and ERP system.◼︎ Oshare is a Fashion social network community, it's a complete in dependent website out of Rakuten Ichiba in Taiwan, Oshare running APP and site own over 400K members, many celebrity and famous bloggers all on Oshare share their fashion stylish by individual account. Show less

◼︎ Lead two teams of E-commerce Dpt. charge genre Laies Fashion, Inner, Cosmetic, Men Fashion, Bags&Accessories, cover GMS target over 50% of whole E-Commerce consultant Department.◼︎ Success leverage social media and digital AD to boots up AD target achieved rate, team AD performance achieved target over 3 month.

◼︎ Manage Brand Zone, Men's Fashion and 3C genre performance, led 6 E-commerce consultants to achieve GMS and AD target, well experience on expend genre growth and marketing budget control, performance review for 2014 Q1-Q2 YOY +69.7%, compare last 6 month growth 24.1pt◼︎ Increase GMS in 2014 Q3-Q4, my team continue 5 month reach target and GMS YOY growth over 70%, my leadership is consistency achieve team target and improve members working result and profession ability.

◼︎ E-commerce consultant of high margin Brand Zone Merchants, manage in multiple categories : Cosmetic, Brand Bags & Accessories, Home&Living, Kid & Toy, total over 100 Brand merchants.◼︎ Successful create Branding and Membership campaign for Cosmetic Brand Merchant, help Brand Merchant become Cosmetic Genre TOP 10 Merchant in 6 month.◼︎ Achieved Advertisement and GMS Target in 7 month.◼︎ Branding strategy for Brand Zone Merchant, including digital media investment… Show more ◼︎ E-commerce consultant of high margin Brand Zone Merchants, manage in multiple categories : Cosmetic, Brand Bags & Accessories, Home&Living, Kid & Toy, total over 100 Brand merchants.◼︎ Successful create Branding and Membership campaign for Cosmetic Brand Merchant, help Brand Merchant become Cosmetic Genre TOP 10 Merchant in 6 month.◼︎ Achieved Advertisement and GMS Target in 7 month.◼︎ Branding strategy for Brand Zone Merchant, including digital media investment, content marketing, promotion sale, membership and CRM. Show less

◼︎ Build up and create content on Rakuten magazine"樂天誌“ , leverage Rakuten offical Facebook Fan Page as own social media channel. ◼︎ Social media strategy planed for website organic traffic drive, improve genre CVR, increase advertisement sale by Rakuten magazine content feature, boots SEO and keyword search result. ◼︎ Win Rakuten Award : Speed Speed Speed MVP in Rakuten globe according by Facebook Fans page fast growth. in charge period fans start from 50K to 50K.