Ellen Lowe Email and Phone Number
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Marketing Analytics and Consumer Insights leader with over 20 years dedication toward delivering data-driven insights to influence business strategy and innovation while driving category and brand growth. Specializing in customer experience, digital and traditional media measurement and optimization, business performance metrics, shelf assortment and category growth stories.
Advocate Health
View- Website:
- advocatehealth.org
- Employees:
- 31250
- Company phone:
- +852-2806-6111
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Vice President Consumer Insights And AnalyticsAdvocate HealthRiver Falls, Wi, Us
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Director - Insights, Analytics & Pricing - Safety & Industrial Business Group3M Oct 2021 - PresentSt Paul, Mn, Us -
Director, Consumer Insights & AnalyticsSchwan'S Home Delivery Feb 2019 - Oct 2021Marshall, Minnesota, UsDeveloping and leading customer experience transformation and voice of customer listening architecture for Schwan's Home Delivery. Ensuring data-driven marketing decisions to fuel growth, loyalty and retention. -
Director Of AnalyticsPost Consumer Brands Jan 2016 - Nov 2018Lakeville, Mn, UsLead analytic team responsible for establishing foundation insights for the cereal category, optimizing marketing and trade investment, and collaborating with vendor partners to deliver data driven opportunities to drive growth. -
Vp, Client Business PartnerNielsen Jul 2012 - Jan 2016New York, Ny, UsConsulted with mid-tier FMCG companies to optimize their research investment while supporting innovation, brand growth and big data measurement needs. Specific focus on revenue generation by establishing Nielsen as a trusted and valued strategic partner through collaboration, thought leadership and actionable insights. Demonstrated behavioral insight driven strategies and plans to deliver against client strategic objectives for Category Management, Consumer Driven Innovation and Consumer Spending Optimization utilizing Consumer Panel, Price/Promotion, Marketing Mix, Segmentation, Shopper Insights, Loyalty Card, Store-level assortment, Ad Solutions and Innovation). -
Sr. Consumer Insights ManagerGeneral Mills Dec 2003 - Jul 2012Minneapolis, Minnesota, UsSenior Consumer Insights Manager, Meals Division (September 2006 – July 2012)Managed consumer strategy and behavioral insights for Meals Division. Leveraged marketing measurement optimization toolkit to help increase divisional advertising ROI. Specific focus on developing shopper insights driven category turnaround story for largest category in division. Utilized path to purchase insight plan leveraging consumer journey, shopper segmentation, store shelf and pricing analytics to uncover growth opportunities. Consumer Insights Manager, Bakeries and Foodservice Division (December 2003 – August 2006)Established sales tracking capabilities for branded and ingredient product categories and developed customer/operator empathy research to uncover unmet partnership needs. -
Senior Research Manager-FoodserviceMichael Foods Sep 2000 - Dec 2003Hopkins, Mn, UsSr Research Manager - Foodservice 2001-2003Identified unmet product needs across foodservice operators and led cross-functional team through innovation stage gate process. Introduced consumer sensory testing, descriptive panel analysis, and central location taste testing to foodservice management for product improvement initiatives. Crystal Farms Marketing Manager 2000-2001Led cross-functional marketing and category management initiatives for retail brands division of Michael Foods. -
Market Research ManagerMalt O Meal 1996 - 2000Led marketing research strategies for branded and private label businesses. Executed comprehensive qualitative research plan that led to new positioning development for branded bag cereals and developed fact-based Category Management selling stories for corporate and account level reviews. -
Account ExecutiveNielsen Sep 1991 - Apr 1996New York, Ny, Us
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Market Research AssociateMartin Williams Sep 1989 - Aug 1991Minneapolis, Mn, Us
Ellen Lowe Skills
Ellen Lowe Education Details
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University Of Wisconsin-River FallsMarketing -
University Of St. Thomas
Frequently Asked Questions about Ellen Lowe
What company does Ellen Lowe work for?
Ellen Lowe works for Advocate Health
What is Ellen Lowe's role at the current company?
Ellen Lowe's current role is Vice President Consumer Insights and Analytics.
What is Ellen Lowe's email address?
Ellen Lowe's email address is el****@****lls.com
What is Ellen Lowe's direct phone number?
Ellen Lowe's direct phone number is +161272*****
What schools did Ellen Lowe attend?
Ellen Lowe attended University Of Wisconsin-River Falls, University Of St. Thomas.
What skills is Ellen Lowe known for?
Ellen Lowe has skills like Brand Equity, Brand Management, Fmcg, Consumer Insight, Marketing Strategy, Market Research, Customer Insight, Segmentation, Market Analysis, Marketing Analytics, Competitive Analysis, Consumer Behaviour.
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