- Oversee all marketing concept initiatives to ensure customer engagement, consistency and a positive customer experience.- Content optimization – collaborating with marketing and design teams to plan anddevelop site content, style & layout, newsletter concepts, and social media content. - Manage the workload and expectations of multiple team members within thecontent team, in conjunction with the Head of Marketing. - Hire, train and mentor new and existing team members.- Plan and organise photoshoots, including styling of models.- Communicate and liaise with affiliates and collaborators on multiple content- generating projects at any given time, ensuring content-delivery is on-track with expected deadlines.- Full lifecycle ownership of marketing campaigns from inception to delivery, including campaign analysis.- Create, publish and manage engaging content. Edit, proofread and create/oversee copy used on digital platforms.- Plan and build social media posts, working to strict content deadlines and in-line with brand expectations.- Forecast and monitor budgets for all marketing initiatives including photoshoots, affiliates, campaigns, etc., consulting on more efficient/cost effective methods through continual improvement.- Monitor brand content and exposure, develop new concepts & processes to promote and expand the brand further, whilst ensuring these are in-line with brand aesthetics and are achievable.- Stay up to date with current trends and developments within the industry.- Maintain an accurate Master Critical Path in conjunction with the wider marketing team.- Create style guides, handbooks and processes/protocols within the team; expanding, reviewing and updating on a regular basis where necessary.- Provide detailed reports to Company Directors to demonstrate effectiveness of content; including budgets, website traffic and user engagement metrics.- Create and implement content and influencer SOPs to support global business practices.

Consulting on start ups digital marketing and online presence. Designing and setting up website www.fridaandcoco.co.uk.Creating strong content for social to in keep with the desired brand image.Creating and managing the Instagram page www.instagram.co.uk/fridaandcocovintageRunning social adverts.

• Keeping website content up to date with products which are well stocked, best sellers or new arrivals. Using Google Analytics to gauge which products to feature and to analyse the activity. • Email marketing creation – using Dot Digital to create weekly emails containing campaigns, best sellers or offers. Working on the creation of automated segment emails to target specific consumers with content to suit their taste or purchasing history. • Email marketing strategies - deciding on which products/content to highlight with the goal of meeting projected growth. Using analytics and previous years email to make an educated strategy. • Homepage changeover and maintainance with the goal of increased conversation and optimised customer journey. • Personalisation - using a personalisation platform to manipulate the customers journey with dynamic connect based on previous purchasing history or visits to the website. • Photoshoot prep - selecting the products worth shooting for editorial, I chose these products by analyising sales history, trends in the industry and the size of buys behind each product. I also create all the product laydowns used online, on social media and print using the same process • Creation and maintenance of online content for each campaign I.e. look books and landing pages. Creating look books with relevant content, using pre-shoot planning to make sure these content pages are as shoppable as possible • Planning and executing extra content photoshoots on low/zero budget with the goal of creating content that can be used in between campaigns or to support main campaigns. An example is Slater Menswear Performance Suit campaign, I was in solely charge of this campaign. See video: https://www.youtube.com/watch?v=bgdWkTQAZn0 • Updating Instagram, Pinterest and Youtube with relevant and appealing content.

• Assisting the e-commerce manager with online trade to meet targets and projections• Working closely with the Buying and Merchandising departments to ensure we received samples of the websites biggest sellers ahead of time • Working on product optimisation through good imagery, relevant descriptions and upsell suggestions • Working on e-mail marketing campaigns using a drag and drop platform • Co-ordinating samples for all e-commerce and editorial photoshoots – it is highly important due to the businesses stock structure that the products shot in editorial are analysed to ensure the content lasted the season • Social media updates • Onsite merchandising – I looked at sales trends and merchandise the categories to ensure the customers can find the products they are looking for easily • Blog content creation and maintenence

• Maintaining the website. Uploading new stock as it arrived, creating appealing visuals for the website, linking stock to third party websites and much more. • Creating advertisements. I often created adverts for new seasons, sale and more, these tended to go in publications such as Trend, I-on and The Press and Journal. I had to liaise with these publications and built good working relationships with them. • Creation of in-store seasonal magazine • Assisting the web manager. Assisting the web manager with admin work, event planning, marketing strategies and any other duties they needed.