Ellen S. Cochran Email & Phone Number

Evans, Georgia

Lead product management process for service parts and accessories supporting multiple vehicle models across Commercial, Golf, and Consumer markets and all customer types. Contribute to strategy development, forecasting, pricing, competitive analysis, and planning through stages of product life cycle.

Augusta, Georgia Area

-Led talent acquisition initiatives to fill open positions for experienced professional, technical, entry-level, and internships across company locations while quantity of openings increased over 100% through 2017-Experienced in sourcing candidates both internally to Textron and through external sourcing tools to fill positions in Sales/Marketing, Supply Chain, Engineering, and Finance functions to fill openings in Georgia, Minnesota, Canada, and other territory-based locations-Partnered with hiring managers and HR business partners to identify key candidate and business needs and develop strategy for candidate sourcing-Worked virtually across new acquisitions including Arctic Cat, Textron Motors, & TUG/Ground Support Equipment for domestic and international openings with hiring managers and HR business partners-Implemented university recruiting plan for career fairs, on-campus interviews, and sourced across Textron businesses to fill entry-level & internship positions-Developed Strategic Workforce Plan with HR & business leaders with projections over 2-year period for experienced, entry-level and internship hiring based on attrition data, specific business unit initiatives, and financial long range plan-Mentored and trained new recruiters on systems, processes, and business initiatives

Lead and implement development of aftermarket brand and supporting marketing of E-Z-GO, Cushman, & Bad Boy Buggies service parts & accessories. Manage team involved in catalog/publications, B2B website, new product initiatives, and annual dealer stocking programs. Began project on merchandising walls and retail packaging.

Establish and lead marketing and price initiatives for Parts & Accessories division of golf car and utility vehicle manufacturer including catalog development, website creation (B2B and B2C), process improvement, new product introduction, and dealer purchase programs.

Perform market analysis and assess financial feasibility for development of clients' business plansResearch, evaluate, and develop market assumptions based on client's line of business and industry trendsCommunicate with clients and industry contacts by conducting individual meetings and teaching business courses

Conduct and analyze data to determine industry and demographic profiles for small business clients and provide recommendations to applied researchers and clients based on market research and economic analysis

Participated in management training program with roles as Sales Supervisor, Warehouse Operations Supervisor, Sales Development and Summer Intern.

Master Of Business Administration (Mba), Marketing, Consulting, Real Estate

Bs, Finance

Activities and Societies: Kappa Delta