Ellen Saltmarsh Email & Phone Number

Charlotte, North Carolina, United States

• Lead user adoption of Workfront as Synchrony’s single source of truth for marketing campaign execution • Manage Workfront platform enhancement process from initial discovery phase through implementation - including sizing, requirement gathering, demos, UAT, and post-release testing• Reimagine new Workfront user onboarding and sandbox training through the use of interactive, step-by-step learning guides• Partner with Learning & Development department to design and execute monthly technical learning series for new platform users• Communicate key platform changes and announcements through newsletters and system notifications to keep users informed

Charlotte, North Carolina, United States

• Owned intake process and prioritization of enhancement backlog requests for marketing’s project management software, Workfront, to drive the marketing platform team’s annual roadmap• Facilitated weekly grooming and problem-solving sessions to successfully complete 5 platform releases • Led monthly platform user focus groups to gather continuous feedback, share best practices, and communicate future enhancements • Oversaw the review and update of 150+ job aids and videos to refresh the learning resource center • Partnered with Adobe Workfront vendor on the development and testing of an integrated, Agile Kanban board

Charlotte, North Carolina

• Partner with DSG to design, proof, produce and ship monthly signage kits to 875 retail stores• Communicate upcoming collateral changes via regular marketing summaries to field and client teams• Manage $4M marketing budget - forecasting, invoice processing and expense tracking - to maximize ROI• Lead 7 customer acquisition events, 25 lifecycle campaigns and 6 in-store associate contests to grow portfolio accounts, increase cardholder engagement and drive incremental credit sales • Coordinate Synchrony’s presence at annual DSG Sales Conference and DSG Golf Open including design and execution of signage, giveaways and booth logistics

Charlotte, North Carolina Area

• Led credit acquisition marketing to drive new consumer credit accounts, increase credit penetration, and deliver financial growth to the Lowe’s credit portfolio• Collaborated with cross-functional teams to direct core marketing processes essential in driving credit sales and customer loyalty• Owned all acquisition performance analysis including analytics reporting requests, weekly application reporting, and event summary presentations to Lowe’s partner and senior management • Spearheaded process improvement projects to continuously enhance the credit experience for new and existing cardholders

Charlotte, North Carolina Area

• Collaborate with Lowe’s CRM team to create and implement onmi-channel credit card marketing strategy• Lead acquisition campaigns and world spend rewards programs from inception through post-mortem reporting including strategy, client buy-in, timeline management, agency partnership, and execution• Plan and execute statement marketing reaching over 5.5 million active cardholders• Maintain marketing budget $4.5 million through expense documentation and monthly forecast mgmt.• Partner with legal and compliance to meet regulatory requirement goals and exceed business standards

Charlotte, North Carolina Area

• Led creative design and production of marketing campaigns for 36 trigger lifecycle campaigns including programs such as: Anniversary, Credit Line Increase, and Reactivation• Managed credit presence at annual International Builders’ tradeshow in Las Vegas hosting 100,000+ attendees • Spearheaded customer research project via online survey to 175K cardholders and non-cardholders resulting in improved customer communications• Developed multi-channel marketing approach for 4 in-store 10% off acquisition events

Charlotte, North Carolina Area

• Designed July in-store associate incentive program to deliver a 6% lift in customer applications• Reinforced the Belk credit card value proposition and drove increased incremental sales through leadership of 2 lifecycle campaigns• Compiled detailed summary of in-store associate operations to increase performance of future programs• Delivered deep dive on competitors’ social media and digital marketing to senior management. Outlined industry best practices and presented new concept for digital shopping application

Charleston, South Carolina Area

Orient Express Boutique• Assisted hotel guests and customers with product selections, purchases and shipping requests• Staffed special artist and designer jewelry trunk shows; assisted with display set-up and breakdown • Prepared products for display: labeled, inventoried, wrapped and displayed new items• Managed cash register and prepared nightly settlement for accounting department

Bachelor’S Degree, Economics & Business Administration

Activities and Societies: Intern with Initiative for Public Choice and Market Process, Schottland Scholar, Economics Department Tutor.

High School Diploma