Ellen Saltmarsh Email & Phone Number

Charlotte, North Carolina, United States

• Lead user adoption of Workfront as Synchrony’s single source of truth for marketing campaign execution
• Manage Workfront platform enhancement process from initial discovery phase through implementation - including sizing, requirement gathering, demos, UAT, and post-release testing
• Reimagine new Workfront user onboarding and sandbox training through the use of interactive, step-by-step learning guides
• Partner with Learning & Development department to design and execute monthly technical learning series for new platform users
• Communicate key platform changes and announcements through newsletters and system notifications to keep users informed

Charlotte, North Carolina, United States

• Owned intake process and prioritization of enhancement backlog requests for marketing’s project management software, Workfront, to drive the marketing platform team’s annual roadmap
• Facilitated weekly grooming and problem-solving sessions to successfully complete 5 platform releases
• Led monthly platform user focus groups to gather continuous feedback, share best practices, and communicate future enhancements
• Oversaw the review and update of 150+ job aids and videos to refresh the learning resource center
• Partnered with Adobe Workfront vendor on the development and testing of an integrated, Agile Kanban board

Charlotte, North Carolina

• Partner with DSG to design, proof, produce and ship monthly signage kits to 875 retail stores
• Communicate upcoming collateral changes via regular marketing summaries to field and client teams
• Manage $4M marketing budget - forecasting, invoice processing and expense tracking - to maximize ROI
• Lead 7 customer acquisition events, 25 lifecycle campaigns and 6 in-store associate contests to grow portfolio accounts, increase cardholder engagement and drive incremental credit sales
• Coordinate Synchrony’s presence at annual DSG Sales Conference and DSG Golf Open including design and execution of signage, giveaways and booth logistics

Charlotte, North Carolina Area

• Led credit acquisition marketing to drive new consumer credit accounts, increase credit penetration, and deliver financial growth to the Lowe’s credit portfolio
• Collaborated with cross-functional teams to direct core marketing processes essential in driving credit sales and customer loyalty
• Owned all acquisition performance analysis including analytics reporting requests, weekly application reporting, and event summary presentations to Lowe’s partner and senior management
• Spearheaded process improvement projects to continuously enhance the credit experience for new and existing cardholders

Charlotte, North Carolina Area

• Collaborate with Lowe’s CRM team to create and implement onmi-channel credit card marketing strategy
• Lead acquisition campaigns and world spend rewards programs from inception through post-mortem reporting including strategy, client buy-in, timeline management, agency partnership, and execution
• Plan and execute statement marketing reaching over 5.5 million active cardholders
• Maintain marketing budget $4.5 million through expense documentation and monthly forecast mgmt.
• Partner with legal and compliance to meet regulatory requirement goals and exceed business standards

Charlotte, North Carolina Area

• Led creative design and production of marketing campaigns for 36 trigger lifecycle campaigns including programs such as: Anniversary, Credit Line Increase, and Reactivation
• Managed credit presence at annual International Builders’ tradeshow in Las Vegas hosting 100,000+ attendees
• Spearheaded customer research project via online survey to 175K cardholders and non-cardholders resulting in improved customer communications
• Developed multi-channel marketing approach for 4 in-store 10% off acquisition events

Charlotte, North Carolina Area

• Designed July in-store associate incentive program to deliver a 6% lift in customer applications
• Reinforced the Belk credit card value proposition and drove increased incremental sales through leadership of 2 lifecycle campaigns
• Compiled detailed summary of in-store associate operations to increase performance of future programs
• Delivered deep dive on competitors’ social media and digital marketing to senior management. Outlined industry best practices and presented new concept for digital shopping application

Charleston, South Carolina Area

• Orient Express Boutique
• Assisted hotel guests and customers with product selections, purchases and shipping requests
• Staffed special artist and designer jewelry trunk shows; assisted with display set-up and breakdown
• Prepared products for display: labeled, inventoried, wrapped and displayed new items
• Managed cash register and prepared nightly settlement for accounting department

Bachelor’S Degree, Economics & Business Administration

Activities and Societies: Intern with Initiative for Public Choice and Market Process, Schottland Scholar, Economics Department Tutor.

High School Diploma