Ellen Sato Faust Email and Phone Number

Interpret and intuit customer and marketing data to solve real-world business problems. Develop insights through analytics, in-market testing, and longitudinal studies. Optimize tactics utilizing segmentation and predictive models, A/B testing, and rigorous ROI analysis. Maximize marketing effectiveness in the context of firm profitability and long-term customer value. Develop effective presentations and recommendations in plain English and initiate budgeting, strategies, and tactics to exploit opportunities. Recent engagements: eBay, Chevron, Tiny Prints, NOLS, Peet's Coffee, Mountain Travel Sobek.

Served as agency lead on delivery of analytical initiatives. Developed presentations and communicated findings and recommendations to client C-level and mid-level executives. Worked in concert with Direct, Digital, and Data teams to implement multichannel marketing plans. Developed multivariate segmentation models, A/B test plans, response analyses, longitudinal tests, and data-driven strategic recommendations for several major clients. Served on executive team as agency grew from 90-400 employees through a series of strategic acquisitions comprised of local marketing (Get Members), data management (i-Centrix), and digital marketing agencies (SolutionSet). Partial client list: eBay, Sunglass Hut, RSA Conference, Tiny Prints/Shutterfly, American Express.

Provided analytic support to companies engaged in direct and database marketing. Proposed and executed custom analytic projects to characterize customer behavioral and demographic segments, effectively target and segment customers to increase long-term value, cross-sell, and answer ad hoc strategic questions. Built customer circulation and financial models. Designed, generated, and interpreted customer marketing and sales reports. Wrote RFPs and led evaluation of responses on behalf of clients sourcing new service bureau, campaign management systems, and analytic platforms. Partial client list: Hello Direct, Apple Computer, Executive Greetings, Norm Thompson.

Built and managed large-scale marketing databases on proprietary C-based PC platform. Functioned as outsourced database marketing department providing reporting, analysis, predictive models, lifetime value estimations, and complex list selections on behalf of clients. Partial client list: the good guys!, National Semiconductor, Silicon Graphics, Nissan, Backroads, Apple.