Ellen Softness work email
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Ellen Softness is a Owner and President at Vilaga Brands LLC. She possess expertise in social media marketing, public speaking, social media, strategic planning, team building and 5 more skills.
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Owner And PresidentVilaga Brands LlcAtlanta, Ga, Us
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Owner/PresidentVilaga Brands Llc Dec 2021 - PresentAtlanta, GaPurveyors of fine olive oils, vinegars and spices under the brand name Strippaggio.
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Adjunct Professor Georgia State UniversityThe Entrepreneurship And Innovation Institute At Georgia State University Jan 2023 - PresentAtlanta, Georgia, United StatesTeach general business principles to non-business students at the J. Mack Robinson School of Business interested in launching startup ventures. Topics include lean start-up methodology, operations, financing and capital structure, marketing and customer discoveryThe Entrepreneurship & Innovation Institute was established in early 2015 at Georgia State University’s J. Mack Robinson College of Business to bring real-world concepts and real-world experiences to those passionate about… Show more Teach general business principles to non-business students at the J. Mack Robinson School of Business interested in launching startup ventures. Topics include lean start-up methodology, operations, financing and capital structure, marketing and customer discoveryThe Entrepreneurship & Innovation Institute was established in early 2015 at Georgia State University’s J. Mack Robinson College of Business to bring real-world concepts and real-world experiences to those passionate about creating their own businesses, working for a start-up, or bringing entrepreneurial skills to an existing organization. Show less -
OwnerGymboree Play And Music 1992 - 2021Atlanta, GaBuilt one of the most successful multi-location Gymboree franchises in the U.S. by systemizing every facet of the operation and continually innovating the model.*Team Development - Created turnkey system to recruit, hire, train and develop team members for multiple capabilities across multiple locations. Manager tenure averaged over 15 years.*Content - Adapted/continually updated national programming to maximize teacher performance and exceed customer expectations in a changing… Show more Built one of the most successful multi-location Gymboree franchises in the U.S. by systemizing every facet of the operation and continually innovating the model.*Team Development - Created turnkey system to recruit, hire, train and develop team members for multiple capabilities across multiple locations. Manager tenure averaged over 15 years.*Content - Adapted/continually updated national programming to maximize teacher performance and exceed customer expectations in a changing market. Developed and wrote original Gymboree music program for U.S. franchise system.*Pricing strategy - Combined data analysis, sociology, and consumer behavior to innovate and adapt pricing/membership models to maximize revenue. Developed new monthly subscription structure that increased revenue by 23% and was immediately implemented in North America.*Marketing - Created new marketing/technology ecosystem to leverage digital social media to identify new customers, significantly increase conversion rates, and generate revenue that out-performed the national average by 16%. Combined this ecosystem with new CRM platform and landing pages to improve Atlanta preview conversion rates from 2.5% to 14%.*Real Estate - Developed commercial shopping centers with Gymboree as anchor to create real estate portfolio and support Gymboree business with lower rents, as well as provide additional revenue streams. Show less -
Vice-PresidentChase Manhattan Investment Bank 1986 - 1992Nyc* Chase Investment Bank:Structured/syndicated debt for leveraged buyouts, acquisitions, and recapitalizations. Analyzed historical/projected financial statements, priced transactions, negotiated terms and conditions. Prepared prospectus/marketed transactions to investors. Developed large base of relationships with domestic and foreign banks and corporations.*Chase MBA Training Team:Strategized with business unit executives to identify critical skills necessary for incoming… Show more * Chase Investment Bank:Structured/syndicated debt for leveraged buyouts, acquisitions, and recapitalizations. Analyzed historical/projected financial statements, priced transactions, negotiated terms and conditions. Prepared prospectus/marketed transactions to investors. Developed large base of relationships with domestic and foreign banks and corporations.*Chase MBA Training Team:Strategized with business unit executives to identify critical skills necessary for incoming MBA associates. Designed and implemented appropriate credit/corporate finance training programs. Show less
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Institutional Fixed Income SalesBear Stearns & Co. 1982 - 1984New York, New York, United StatesDeveloped/maintained relationships with portfolio managers of multi-billion dollar institutional investment accounts. Advised clients on investment strategies.
Ellen Softness Skills
Ellen Softness Education Details
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Economics
Frequently Asked Questions about Ellen Softness
What company does Ellen Softness work for?
Ellen Softness works for Vilaga Brands Llc
What is Ellen Softness's role at the current company?
Ellen Softness's current role is Owner and President.
What is Ellen Softness's email address?
Ellen Softness's email address is el****@****ime.com
What is Ellen Softness's direct phone number?
Ellen Softness's direct phone number is (877) 449*****
What schools did Ellen Softness attend?
Ellen Softness attended Columbia University - Columbia Business School, University Of Pennsylvania.
What skills is Ellen Softness known for?
Ellen Softness has skills like Social Media Marketing, Public Speaking, Social Media, Strategic Planning, Team Building, Event Management, Teaching, Budgets, Online Advertising, Non Profits.
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