Ellen Spooner Email & Phone Number

San Diego, California, United States

• Developed and implemented high-impact communication strategies for national campaigns and media engagements, positioning programs as thought leaders in sustainable ocean development.• Led media relations, social media management, crisis management, and storytelling efforts to simplify complex ocean and sustainability topics for diverse audiences.• Collaborated with global stakeholders on Blue Economy initiatives, increasing visibility and support for sustainable development efforts in Fiji and Vanuatu.

San Diego

As the Marketing Director for Lauryan Yoga, I led the development of monthly social media marketing campaigns and product marketing initiatives designed to resonate with our target audience, which includes individuals who value wellness, family, and environmental consciousness. My focus was on creating a brand story that not only highlighted the eco-friendly nature of our cork yoga mats but also tied them to a lifestyle of balance and sustainability.By crafting compelling narratives, I positioned Lauryan as more than just a product brand—it became a guide for customers on their journey toward personal wellness and environmental stewardship. Through our educational content and community engagement, I communicated how our cork yoga mats, blocks, candles, and journals were integral tools in helping our customers achieve their goals of living a sustainable, mindful, and family-centered life.The Lauryan brand is built on three core pillars: 1. For Our Environment: Our cork yoga mats provide eco-friendly, sustainable solutions for those committed to reducing their environmental footprint while enhancing their wellness journey. 2. For Our Children: The Lauryan Cork Kids Mat supports the next generation, helping parents instill values of wellness and love for the environment in their children. 3. For Ourselves: The Lauryan Cork Adult Yoga Mat is a symbol of self-care, providing a foundation for individuals to balance their personal wellness and environmental values.In my role, I connected Lauryan’s values with those of our customers, driving not only product sales but also fostering a deeper sense of community and shared purpose.

Silver Spring, Md

I work for Leading Solutions in support of NOAA's Integrated Ecosystem Assessment program. I develop high-quality communications products and facilitate meetings that enhance public, stakeholder, and partner engagement with NOAA’s Integrated Ecosystem Assessment approach.I am also the project manager for NOAA's Ecosystem Indicator Working Group and support the development of NOAA's National Marine Ecosystem Status website (https://ecowatch.noaa.gov/).

Washington D.C. Metro Area

I developed, implemented and evaluated programs that engaged visitors in the Museum’s Narwhal: Revealing an Arctic Legend and Sant Ocean Hall exhibits.https://naturalhistory.si.edu/exhibits/narwhal-revealing-arctic-legend

Washington D.C. Metro Area

NOAA Fisheries Office of CommunicationsEnhanced the partnership between NOAA and Smithsonian by leveraging NOAA’s scientific expertise and Smithsonian’s engagement with the public in order to promote environmentally literate publicHighlights: - Inititated the Ship-to-Shore program where the Smithsonian would share live streams from various research vessels with visitors to the Sant Ocean Hall.

Washington D.C. Metro Area

I enhanced the partnership between NOAA and Smithsonian by leveraging NOAA’s scientific expertise and Smithsonian’s engagement with the public in order to promote environmentally literate public

Ann Arbor, Mi

Regional Coordinator for the Great Lakes Bowl 2015. Promote "Teaching Great Lakes Science Lessons" and "Great Lakes FieldScope" to students and teachers through out Michigan. Update and enhance those lessons and the FieldScope tool. Present at conferences. Write grant reports, organize events, update fact sheets and more.

Contracted by Monetery Bay Aquarium and Shedd Aquarium to collect data and update the Great Lakes Seafood watch report. Attended Great Lakes committee meetings hosted by the Great Lakes Fishery Commission. Analyzed data against the Seafood watch criteria. Wrote Lake Superior report.

Assisted the Lake St. Clair Research Station personnel with field sampling for vessel-based fisheries assessment surveys.

Master’S Degree, Conservation Ecology With A Focus In Fisheries

Activities and Societies: Dr. James Diana's Lab

Bachelors Of Science, Ecology And Evolutionary Biology

Activities and Societies: Gamma Phi Beta, Marine Awareness and Conservation Society, Intramural Soccer, Intramural Flag Football.