Senior Marketing Manager, Personal Care Nafta
CurrentContribute to the development of the global strategic business plan. Own regional customization and implementation. Initiate promotional strategies for direct and distributor sales channels. Work closely with Innovation Management Teams (IMTs) and Technical Service to determine new product concepts, product improvements, new applications for existing products. Identify opportunities for acquisitions and strategic alliances. Develop and implement regional new product launches. Manage the US distributor program from both a sales and marketing persepctive (since 2006).