Lead communications within a complex, matrix organization, including corporate communications, thought leadership, public relations, social media, analyst relations, crisis communications, and internal communications for this health IT pioneer• Develop integrated communications plans to increase brand awareness and support lead generation for a diverse set of audiences and products, including product launches and expansions (telehealth, e-prescribing, care collaboration, and price transparency)• Provide strategic and functional communications counsel to CEO, President, Chief Communications Officer, and other top leadership for external and internal communications• More than tripled the annual potential reach of our earned media from 315 million in 2019 to nearly 1.1 billion in 2021, including placements in the Wall Street Journal, USA Today, The Washington Post, Forbes, and Authority Magazine• Doubled LinkedIn followers to more than 16K and increased engagements on LinkedIn and Twitter by more than 40-fold from the end of 2019 to the end of 2021• Lead an awards program that more than doubled awards and honorable mentions earned in 2021 over previous years, including from MedTech Breakthrough, Fast Company, UCSF Health Awards, and Ragan’s PR Daily Awards• Manage the work of communications agency and consultants to achieve our goals, course-correcting as needed• Create compelling content across owned and earned channels, focusing on storytelling and the voice of the customer, in close collaboration with corporate, marketing and sales, clinical, regulatory, and legal teams

Led external communications, including media relations, executive visibility, crisis and situation management, and communications for science, policy and advocacy, and global public health for this scientific nonprofit that develops quality standards for medicines and healthcare • Led strategic communications to promote positive brand awareness supporting the organization’s image, reputation, and stakeholder engagement• Led a team providing strategic communications counsel, planning, and execution for several business areas and international sites, including quality standards development and sales, as well as the organization’s flagship global public health program funded by USAID• Led media relations strategy and execution, resulting in positive mentions in top-tier news outlets in the US and worldwide• Developed and oversaw communications plans, wrote and produced videos, executive speeches and PPT presentations, web and social content, press releases, annual reports, and blogs• Managed outside communications firms and freelance contributors• Led a major restructuring of communications approach and staff structure, including mentoring staff for skills development• Contributed to a complete rebranding project, including a new website, advertising, visual identity, messaging and message alignment, internal rollout, logo, and related projects and materials

Led corporate communications, including media relations, advocacy, web communications, social media, video, speeches, annual reports, and presentations for this nonprofit biotechnology organization, funded by the Bill & Melinda Gates Foundation• Developed internal, external, and visual communications initiatives, including:– Communication plans sharing clinical trial results to targeted audiences and key stakeholders– Comprehensive message plans, including staff training to ensure consistent messaging – Impactful PowerPoint graphics and fact sheets for corporate and advocacy communications– A 90-second video raising awareness about tuberculosis (youtu.be/2vrQYMfnors)• Redesigned PowerPoint templates, creating a comprehensive set of visually engaging slides communicating the organization’s key messages and corporate identity for conferences and meetings with funders and stakeholders• Wrote blogs, op-eds, and speeches for the organization’s executives that were published by international news outlets, including The Huffington Post, The New York Times, and Thomson Reuters Foundation News• Oversaw communications and press room for the Global Forum on TB Vaccines, an international scientific conference held 2015 in Shanghai, China, resulting in increased press coverage• Led organizational global activities observing World TB Day, which included a U.S. Congressional staff delegation to visit clinical trial sites in South Africa• Obtained numerous media placements, including The Huffington Post, The Atlantic, The Washington Post, and The Lancet• Headed cross-functional staff team developing a new intranet to improve internal communications, which included managing IT consultants on design, implementation, and staff training

Led strategic communications to all audiences, including members, government, media, patients, and the general public for this professional membership organization of pharmacists• Awarded for successful management of the division during organizational change and for achievements on high-performing cross-functional team• Oversaw all communications activities, including media outreach; video, social media, collateral materials for website and print; and managing activities of public relations firms• Spearheaded organization-wide rebranding efforts, which included new visual identity and tagline, communicating the organization’s growth and evolution• Developed implementation plan for new brand, including developing web page and video to introduce the new visual identity to members and stakeholders (tinyurl.com/o2sf4gp)• Created numerous organizational videos, including, “Who's the medication expert in the white coat?,” featured on website, social media, and presentations (youtu.be/152dfgadI7U)• Enhanced consumers’ awareness of the role and value of pharmacists in hospitals and health systems by leading the organization’s first major public relations campaign• Wrote blogs, op-eds, and speeches for organizational leaders• Led cross-functional staff team that developed a new staff values statement and associated communication plan• Guided grassroots public relations campaigns with state-level organizations and volunteers • Headed communications and press activities for professional conferences, including largest international meeting of pharmacists• Conceptualized and managed the company’s award-winning consumer health website, SafeMedication.com• Enhanced organization’s reputation with several national media placements in major media outlets

• Managed media relations and other public relations activities for a comprehensive healthcare system comprised of Shady Grove Adventist Hospital, Washington Adventist Hospital, a long-term care company, and a home-health agency• Managed special events, community relations, wrote news releases, wrote and designed publications and advertisements, produced hospital videos, and managed photo shoots