-Orchestrated and executed digital marketing campaigns across social media, websites, and email platforms, significantly boosting the college’s visibility and audience engagement.-Monitored and analyzed key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives, adjusting strategies as needed to achieve objectives.-Designed and produced diverse marketing collateral—including brochures, flyers, posters, and digital content—to effectively highlight the college’s unique offerings.-Managed website content and user experience (UX) to ensure the site was informative, user-friendly, and engaging, focusing on improved navigation, accessibility, and overall online presence.-Promoted diversity and inclusion through all marketing efforts, reflecting the college’s commitment to an equitable educational environment.-Stayed updated on industry trends and best practices in marketing and higher education to continually enhance marketing strategies.-Ensured all marketing materials adhered to university branding and design guidelines.-Directed and developed strategic marketing and communications initiatives as Interim Director, maintaining consistent messaging and brand integrity during a transitional period.

-Conducted user research to understand user needs and identify pain points, leading to significant improvements in user experience.-Enhanced onboarding experience by refining design and functionality, resulting in smoother integration and improved user retention.-Collaborated with the UX team and stakeholders using Notion, Slack, and FigJam to ensure cohesive project development.-Created high-fidelity prototypes and wireframes with Figma and Miro to effectively communicate and refine design concepts.

-Conducted user research to identify UX pain points, presented findings, and integrated insights into investor presentations for the CEO.-Employed diverse methods such as flows, personas, information architecture, sketching, wireframing, prototyping, usability studies, and card sorting to enhance user interactions.-Refined designs based on user feedback, usability testing, and data-driven insights, improving product usability and satisfaction, particularly in communication between teachers and counselors.-Created wireframes, prototypes, and user flows to clearly convey design ideas and support iterative feedback from clients and end users.-Conducted in-depth user research, including interviews and surveys, to gather valuable insights and translate them into actionable design solutions.

-Developed and managed all written and visual content in alignment with the University of Arizona’s branding, overseeing distribution on the UA-CEAC website and social media platforms (LinkedIn, YouTube, Facebook, Instagram, Twitter).-Coordinated all in-person and online conferences and events for UA-CEAC, ensuring seamless execution.-Acted as the primary communication liaison for external collaborations, including vendors, alumni, stakeholders, and student recruitment.-Provided office management and administrative support to UA-CEAC faculty and staff.

-Efficiently managed hotel operations, including guest reservations, room assignments, and travel arrangements, while overseeing guest communications and processing hotel documents.-Delivered exceptional customer service by recommending local activities and attractions to enhance the guest experience.-Effectively handled high-pressure situations by resolving guest issues and complaints with professionalism and poise.

-Executed web campaigns to enhance brand visibility and drive sales for local retail businesses.-Produced and managed articles and images through the WordPress back-end to maintain engaging online content.-Developed social media marketing content for multiple platforms and provided strategic counsel to boost social media competitiveness.-Created a comprehensive database of visitor occupancy in Blowing Rock by liaising with property managers, third-party sites, and local hotels, offering valuable insights for board discussions on guest travel.

-Assisted in planning and executing two major summer events, fostering engagement between Guild brewery members and the local community.-Created a comprehensive guide for over 250 breweries, detailing contact information for their respective government representatives.-Researched marketing strategies and managed social media accounts to enhance follower engagement and contributed to the improvement of a beer enthusiast program.