Ellen Zhou Email & Phone Number

Shanghai, China

• Assisted in handling the day-to-day operational management and data entry of the family trust business, contributing to the overall success of the department• Conduct detailed review of materials and documents provided by customers to ensure accuracy and legality and complete the production of trust contracts and signing materials• Participate in the filing and management of family trust project documents to ensure compliance with trust regulations and company policies

Shanghai, China

• Proactively followed up with vendors to inquire about product availability and bidding prices in a timely manner, increasing supply chain efficiency by 15% through accurate supply chain analysis and improving company performance• Implemented streamlined solutions and patiently responded to merchant issues, reducing merchant issue resolution time by 25% and ensuring a positive merchant experience on the platform• Monitored and optimized supply chain to reduce out-of-stocks by 30% and ensure 97% of shipments arrived on time, increasing the company's competitiveness in the marketplace• Analyzed market trends and consumer behavior in the international cross-border beauty products sector, helping the company develop strategies to adapt to the changing market and grow market share• Provided clear visual reports (pivot tables, VLOOKUP, trend lines, etc.) to support decision-makers with intuitive data

Toronto, Ontario, Canada

• Created a comprehensive printing catalogue featuring 100+ website products while ensuring version alignment with the latest updates across departments, facilitating effective marketing and customer engagement• Analyzed social media trends and metrics, creating data-driven strategies to enhance brand awareness and optimize content performance• Maintained and updated the company's website, focusing on content accuracy, relevancy, and ensuring a user-friendly experience• Streamlined document review processes by conducting regular audits, reducing comparison task time by 27% and enhancing dataintegrity (updated 920+ products in 1.7 months)• Improved overall document accuracy by 18% through meticulous cross-referencing, minimizing errors and ensuring data consistency• Leveraged Browserstack with web developers to test browser errors across iOS systems, boosting a 13% improvement in user experience

Shanghai, China

• Spearheaded social media content creation and distribution, consistently engaging customers and increasing followership (2000+ views/video, 4000+ views/article)• Coordinated and executed offline promotional activities across multiple cities, creating high-impact branded graphics and promotional videos• Conducted interviews with competition attendees and winners, capturing valuable marketing materials for promotional campaigns• Managed official accounts with 20,000+ followers, leveraging trending topics and strategic content creation to drive brand awareness and audience engagement• Supported the development and implementation of data-driven marketing strategies, resulting in a 17% improvement in customer targeting and a 10% increase in conversion rates

Shanghai, China

• Played a key role in orchestrating a large-scale club event catering to over 500 overseas students, contributing significantly to the meticulous planning and budgetary preparations.• Implemented strategic negotiation tactics to identify cost-effective venue providers, culminating in the establishment of a strategic partnership with a selected vendor.• Remarkably optimized budget allocation, effectuating a 50% reduction in overall expenditure, seamlessly maintaining a superior standard of event services.• Engaged in comprehensive discussions with venue providers to fine-tune event logistics and efficiently procured necessary materials through online channels.• Leveraged adept writing skills to author and disseminate compelling advertorials, alongside employing a personalized referral system to bolster ticket sales.

Master Of Science In Marketing, Marketing

学士, Book And Media, Psychology, Economics

Activities and Societies: Awards: Dean’s list 2020 – 2021, Dean’s list 2021 – 2022, Dean’s list 2022 – 2023