Ellen Archer Email & Phone Number

Greater New York City Area

THE STORY: Since joining the board for this non-profit that mentors the next generation of writers and leaders who are impacting businesses, shaping culture, and creating change, I have grown the funding constituency, worked closely with the executive director to advise on strategic direction, and steered personnel practices with transparency.>For 25 years, Girls Write Now has been breaking down barriers of gender, race, age and poverty to mentor the next generation of writers and leaders who are impacting businesses, shaping culture and creating change.>In early 2021,, I recruited a group of dynamic, diverse executives (including the CIO, SVP at Estee Lauder, the CMO & Product Officer at EHE Health, and the VP of Corporate Beauty at Meredith, and a VP at Warner Media) to form a GWN "Partnership Committee." This newly-created group served as a training program for prospective board members to learn best practices and fundraising strategies, including how to develop and design corporate sponsorships. This small team exceeded its annual fundraising goal of 50K and raised $200K in less than a year. Three of the four committee members were elected to the board in November 2021, bringing greater industry and racial diversity to the board (60% BIPOC) and expanding its size from 6 to 10 members.>The GWN board of 6 members + partnership committee raised 30% of GWN's 2021 revenue.>In 2021, GWN received an organizational capacity score from Youth Inc of 92 (70-80 is considered a good score for nonprofits) -- receiving top marks in the organization's capacity to lead by articulating a clear vision, manage its human and financial resources in an efficient and effective manner, and planning measures to effectively make decisions and plan the future.>I secured further funding in 2021 from the Bic Foundation, MacMillan, and Scholastic. Altogether, drawing upon the power of networking and storytelling, the organization's operating budget increased by $500K in 2021.

Greater New York City Area

THE STORY: After being recruited to join HMH, I saw its potential as a multi-media enterprise. Then, I transformed the business. I tapped int the company's talent, both internal employees and our authors, and strengthened ancillary businesses. I disrupted the traditional publishing business model by leveraging HMH Productions to develop and translate IP into omni-channel projects for television, streamers, and film. I led a high-performing NYC & Boston team of 200 in editorial, sales, finance, marketing, PR, design, subsidiary rights, operations, and production.>I grew toppling revenue from $165M in 2015 to $200M in 2020.>HMH Productions created a pipeline of 20 IP projects, contributing 20% to bottom-line growth. Examples of extending the reach offer books include "Pretzel" by Curious George creator Margaret Rey, and video content for Netflix's Carmen San Diego animated children's streamer. >I adapted to shifting industry trends and launched an audiobooks division in 2018. We released 40 titles in the first year.>I revamped our sales strategy through analytics. Tactics includes sales and promotions on Amazon for $150k sales lift in one week, updated Amazon keywords for a 40% lift.>I found efficiencies by eliminating slow-growth categories and streamlining title counts.>I saved $140K in PR and marketing costs by digitizing these strategies, moving to a 160% increase in digital materials.>I launched Versify, an imprint focused on amplifying diverse voices, in partnership with Caldecott and Newbery-award winning author, Kwame Alexander, driving $3M in the imprint's first year.>I created the HMH Talent Hive, identifying editors, producers, and authors to serve as consultants and talent magnets.>I improved employee engagement scores by 25 points by articulating employees' value, communicating the strategic vision, and providing myriad professional development opportunities.

Greater New York City Area

Following the sales of Hyperion Books to Hachette Book Group, Disney executives asked me to launch an East Coast Development office to identify opportunities for book to film and television development for ABC Studios and Entertainment.

Greater New York City Area

THE STORY: I was promoted to lead Hyperion, Disney's adult consumer publishing imprint, which published 80 titles annually. I conceptualized a new digital strategy for the $80M business and created a content strategy aligned to Disney/ABC Talent.>I grew the company's digital revenue by 3x and delivered double-digit margin improvement.> I drove multi-million revenue gains and grew franchises through the creative ideation and delivery of bestselling content for shows such as ABC's "Extreme Makeover," "Think Yourself Thin," and "The Chew," while also increasing ratings and web traffic by 25%. >Executed cross-platform strategy in collaboration with Disney/ABC Media Networks for #1 New York Times bestselling publication of Jacqueline Kennedy: Historic Conversations. Video and audio enhanced eBook was named #1 book of the year by Apple.>Created and executed on new collaborative content acquisition strategy to exclusively develop stories aligned internally with and/or supported by Disney/ABC Media Networks programming talent.

Greater New York City Area

Supported President in acquisition of books and development of publication strategies for 80 original hardcover titles per year. Developed and supervised publishing campaigns including pre-sell, launch, and post publication marketing, publicity, advertising, and sales strategies for all key titles. Supervised editorial, marketing, publicity, sales, and operations departments. Created and launched VOICE imprint of books targeting female readers in midlife.

Greater New York City Area

Supervised sales, marketing, publicity and operations departments. Developed and implemented campaigns for roughly 100 books each year. Member of ABC TV's "Synergy" team working with cross-divisional colleagues to implement collaborative marketing campaigns for select ABC connected titles and talent.