Ellen Donovan Email & Phone Number

• Provide clients with strategic branding, messaging, corporate communications and project management services to support their new product roll-outs and entry into new markets
• Develop and execute comprehensive marketing communication plans, which include strategies and tactics for demand generation, social media, media relations, collateral/white papers and events—both exhibit development.
• Clients have included The Media Trust, NitroDesk, Acsis Supply Chain Solutions, Aldata Solutions and Manhattan Associates

Mclean, Virginia

Responsible for all aspects of marketing communications, including branding, positioning, content development, demand generation, public and industry analyst relations, and events.

Mclean, Virginia

Led efforts in branding, messaging, media/analyst relations, industry events and the company’s comprehensive responses to RFPs for this enterprise mobility software startup, which quickly emerged as the market leader and was acquired by VMware in February 2014 for $1.4B.

Mclean, VA

• Developed the brand promise as well as the associated messaging and positioning for this Fortune 200 company’s new employment brand
• Managed the development and production of HR materials, both internal and external, with a $2.5M budget, which included a team of two coms managers, numerous third-party contractors and an external advertising agency

Atlanta, Georgia

• Oversaw the branding, positioning and development of all member-facing content and event design
• Identified, researched and solicited globally renowned business, academia, sports and entertainment leaders as speakers and guests, including Robert Redford, Bono, Francis Ford Coppola and others
• Developed, maintained and expanded relationships with CMO and CHRO members from such companies as Apple, Best Buy, The Coca Cola Company, Intel. Leveraged these relationships to ensure our programming addressed member.
• Recruited, hired, onboarded and managed a staff of four and various external resources

Atlanta, GA

Led the public relations department for this industry-leading, publicly traded (Nasdaq: MANH) provider of global supply chain systems and services. Created and executed the annual, integrated public relations plan, which aligned the company’s brand and revenue goals with industry trends and challenges.

1999, Mba

Bs / Ba, Dual Degree In Public Relations And English Literature