Ellen Blevins Email & Phone Number

Louisville, Ky, Us

Louisville, Kentucky, United States

- Manage a full-stack design team of multiple disciplines and oversee all creative needs for the business including branding, marketing, and product design- Responsible for all creative production of digital and print assets across all verticals within the marketing organization including affiliates, partnerships, user acquisition, retention and social.- Direct and design the UI, UX and design systems for the Sports and Casino platform for both web and native applications- Partner and collaborate with stakeholders and cross-functional teams within operations, product, technology, engineering, and marketing to define and create the vision for the brand and platform- Developed and manage an agile design process across product management and within the design team- Strategize with operations, product management, and marketing to define the product roadmaps and market conversions- Lead a talented team of creative directors, product designers, graphic designer, motion graphic designers, and project managers to deliver creative assets to elevate the brand and enhance the creative.- Coordinated and organized a full rebrand for the Wynn Sportsbook & Casino product and creative. Key part of the success is implementing and developing a design system, toolkit, brand guidelines, and visual identity.- Implemented and coordinated design review sessions with third party partners and product teams and lead design workshops with lead stakeholders throughout the business for future projects. - Support cross-collaboration between business stakeholders, engineering, product, marketing and the brand team.

Louisville, Kentucky, United States

As Director of Product Design for TwinSpires.com, I lead a design team responsible for all responsive and native UI/UX design for TwinSpires Horse Racing, Sports and Casino.- Developed a seamless agile process across the team that was quickly adopted by the product organization- Implemented and managed the visual design system and styleguides- Collaborated with various stakeholders and teams to define the product vision, strategy and roadmap- Designed high-fidelity wireframes and prototypes for the engineering and product team- Worked cross-functionally with stakeholders across marketing, operations, product and technology.

Louisville, Kentucky, United States

Director of Design for both marketing and product for the TwinSpires Horse Racing and BetAmerica Sports and Casino platforms.- Directed and designed the UI, UX and design systems for the Sports and Casino platform for both web and native applications- Designed creative for all in-app campaigns- Directed and designed creative for marketing needs such as email templates, promotional material, social media graphics, and event signage including the Kentucky Derby and Triple Crown races.- Responsible for all creative production of digital and print assets across all verticals within the marketing organization

Louisville, Kentucky, United States

Responsibilities included designing and defining the user experience, user interface design, and asset creation for marketing and branding creative for the CD Interactive's various online gaming platforms - YouBet.com, Luckity.com, Brisnet.com and TwinSpires.com

Louisville, Kentucky, United States

Responsible for designing and rebranding all promotional brochures, advertisements, flyers, presentations, architectural proposals, and website design.

Oxford, Ms

Boston, Massachusetts, United States

Graphic Design Intern- Assisted the Director and Coordinator of Ballpark Planning & Development- Designed promotional signage for summer events- Creative Designer and Assistant Coordinator for Wally's World Kid Zone