Ellen Reyes (Bernacki)

Ellen Reyes (Bernacki) Email and Phone Number

Marketing Director (B2C) @ Year Up United
Chicago, IL, US
Ellen Reyes (Bernacki)'s Location
Chicago, Illinois, United States, United States
Ellen Reyes (Bernacki)'s Contact Details

Ellen Reyes (Bernacki) personal email

n/a
About Ellen Reyes (Bernacki)

Ellen Reyes (Bernacki) is a Marketing Director (B2C) at Year Up United. She possess expertise in powerpoint, microsoft word, leadership, microsoft office, spss and 14 more skills. Colleagues describe her as "I have been fortunate enough to work with Ellen both as a teammate as well as an agency partner. I have worked with her for 5+ years and she has been an absolute delight in both roles. When Ellen worked on my team at PHM, she was a superstar. She was our day-to-day lead for all our agency partners, all while managing associates, and being able to provide our clients with timely and well-thought-out deliverables. She was an extremely hard worker and always hit the ground running no matter what curveball was thrown in her direction. We worked on a fast-paced client and she was able to adjust her working style with ease and always deliver. More recently when I worked with Ellen as my agency partner, she provided amazing client service and media strategy. She was my go-to contact daily and always made herself available to talk about our next project or anything we needed. She provided thoughtful, strategic insight, and was an advocate for what was best for our brand and our campaign goals. She was forward-thinking and always looking for the next best idea for us. Overall, Ellen is an amazing media mind, and I would definitely welcome the chance to work with her again if given the opportunity!" and "Ellen was my manager during my first year as an Associate at Wavemaker. Since I started, Ellen trained our team on pharma agency processes and taught the intricacies of putting together media research, a recommendation, monthly reporting, etc. Our team was constantly managing a heavy workload while still producing quality work (all of which she oversaw), so this was no small feat. Ellen is extremely detail-oriented and improved many of our team processes to be more proactive, collaborative, and efficient. Along with being a proactive manager, Ellen was also an amazing team leader who created a healthy and safe work environment. She used our team status and 1:1 meetings to check in with everyone, ask how to aid in easing our work plates, and encouraged team bonding by having ice breakers in each meeting. Her ability to provide a healthy and efficient workplace is what sets her apart from other managers I’ve worked with before. I am confident that she will bring these skills to any future opportunities, and she would be an asset to any team."

Ellen Reyes (Bernacki)'s Current Company Details
Year Up United

Year Up United

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Marketing Director (B2C)
Chicago, IL, US
Ellen Reyes (Bernacki) Work Experience Details
  • Year Up United
    Marketing Director (B2C)
    Year Up United
    Chicago, Il, Us
  • Year Up United
    Associate Director Of Marketing, Enrollment
    Year Up United Jan 2023 - Present
    Chicago, Illinois, United States
    - Lead digital advertising campaign strategy and optimizations to generate awareness of Year Up and drive prospective student leads.- Partner with enrollment team leadership and agency to research and execute comms strategy, informing improvements to recruitment cross-functionally.- Create organic strategy on Instagram and TikTok to inform prospects about nuances of the Year Up application journey. Organic social leads nearly doubled in 2023.
  • Wavemaker
    Associate Director, Planning
    Wavemaker Jul 2021 - Jul 2022
    Brand: TEPEZZA- Led account management, omnichannel research, media channel planning, optimization, and reporting for TEPEZZA, specializing in linear & connected TV, display, online video, and point of care mediums. 2021 net sales showed brand growth of 103% and media spend doubled YOY.- Doubled team size, training direct reports from entry to manager level and maintaining 100% retention.- Pioneered client’s first 3rd-party measurement study in 2022, in order to evaluate media performance against business KPIs and improve results-oriented planning for the brand.
  • Wavemaker
    Manager, Planning
    Wavemaker Nov 2018 - Jul 2021
    Chicago, Illinois
    Brands: Mike's Hard Lemonade Co, HARIBO, US Census- Created cross-channel media strategy for US Census, resulting in a 66.8% online completion rate for US residents, exceeding the government’s goal. Awarded Media Client of the Year by MediaPost and a Gold Effie. Managed 4 direct reports who were new to the media landscape. - Sole full-time employee handling national TV strategy for HARIBO, working with global and US clients. Spearheaded recommendation, execution, and reporting of first connected TV campaign for the brand.- Led media planning & execution for Mike’s Hard Lemonade and White Claw, including national, local, and ecommerce campaigns, as well as a product launch.
  • Publicis Health Media
    Media Planner
    Publicis Health Media May 2017 - Nov 2018
    Chicago
    Brands: Genentech, Avanir, BioLife- Led digital planning and maintenance of media plans across large consumer pharma and hyperlocal plasma donation campaigns. Media spend efficiencies & optimizations resulted in 6 new donation center openings in 2019.- Owned digital planning, execution, and reporting of 4 Genentech healthcare professional B2B brands. Success in performance led to one brand’s first B2C campaign.
  • Wavemaker
    Media Planner
    Wavemaker Jul 2015 - May 2017
    Greater Chicago Area
    Brands: ACH Foods- Collaborated throughout cross-channel planning and maintenance of media plans across 7 ingredient brands- Led custom content program, which included articles, videos, and events, while serving as client’s main point of contact from ideation to execution.- Taught assistant media planner landscape, terminology, & tool functionality.
  • Wavemaker
    Assistant Media Planner
    Wavemaker Jul 2014 - Jul 2015
    Greater Chicago Area
    Brands: Illinois Tourism- Assisted in media planning with television, digital, programmatic, social, and partnerships specifically choosing the most capable partners for domestic campaigns- Maintained media plan execution and optimization throughout the duration of a campaign- Compiled monthly reporting to send to the client, along with building and maintaining a reporting dashboard
  • Leo Burnett Group
    Account Intern
    Leo Burnett Group May 2013 - Aug 2013
    Troy, Mi
    Brands: GM Certified Service- Researched 21 automobile service competitors in multiple spaces (TV, radio, digital, etc.). - Presented a competitive analysis to a group of clients and agency representatives. - Participated in and created content for brand evolution workshops.

Ellen Reyes (Bernacki) Skills

Powerpoint Microsoft Word Leadership Microsoft Office Spss Social Media Data Analysis Research Community Outreach Facebook Social Media Marketing Teaching Public Speaking Media Planning Public Relations Twitter Microsoft Excel Media Strategy Media Tools

Ellen Reyes (Bernacki) Education Details

Frequently Asked Questions about Ellen Reyes (Bernacki)

What company does Ellen Reyes (Bernacki) work for?

Ellen Reyes (Bernacki) works for Year Up United

What is Ellen Reyes (Bernacki)'s role at the current company?

Ellen Reyes (Bernacki)'s current role is Marketing Director (B2C).

What is Ellen Reyes (Bernacki)'s email address?

Ellen Reyes (Bernacki)'s email address is el****@****bal.com

What schools did Ellen Reyes (Bernacki) attend?

Ellen Reyes (Bernacki) attended University Of Michigan, Nyu Stern School Of Business.

What skills is Ellen Reyes (Bernacki) known for?

Ellen Reyes (Bernacki) has skills like Powerpoint, Microsoft Word, Leadership, Microsoft Office, Spss, Social Media, Data Analysis, Research, Community Outreach, Facebook, Social Media Marketing, Teaching.

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