From scratch - defining and implementing an ambitious, pragmatic and value driven sustainability strategy for Vimian and our four segments in specialty pharma (Nextmune), medtech (Movora), veterinary services (VetFamily) and diagnostics (Indical Bioscience). Together, we are creating a global sustainability leader in animal health based on three pillars: 1. People: Best place to work2. Animals: Improving animal welfare and reducing antimicrobial resistance (AMR) through… Show more From scratch - defining and implementing an ambitious, pragmatic and value driven sustainability strategy for Vimian and our four segments in specialty pharma (Nextmune), medtech (Movora), veterinary services (VetFamily) and diagnostics (Indical Bioscience). Together, we are creating a global sustainability leader in animal health based on three pillars: 1. People: Best place to work2. Animals: Improving animal welfare and reducing antimicrobial resistance (AMR) through innovation and education3. Planet: Navigating towards net-zero climate impact across the value chain and empowering our customers with solutions to do the same Show less

Indical is the diagnostics segment of Vimian Group. Together with the team, we built a data driven marketing organization. We focused on three levers 1/ Creative quality content, 2/ Measure, learn and iterate, 3/ Expand digital and connect with physical. With this recipe we redefined how to reach and engage our audience through omnichannel go-to-market models that served new and existing customers. A few example outcomes (1 year period): 2x the share of quotes generated through digital,… Show more Indical is the diagnostics segment of Vimian Group. Together with the team, we built a data driven marketing organization. We focused on three levers 1/ Creative quality content, 2/ Measure, learn and iterate, 3/ Expand digital and connect with physical. With this recipe we redefined how to reach and engage our audience through omnichannel go-to-market models that served new and existing customers. A few example outcomes (1 year period): 2x the share of quotes generated through digital, 92% increase in website sessions/month, 40% open rate on emailers, 115% increase in new accounts generated/month, 111% increase in new leads/month, increasing linkedIn followers from 750 to 2500+. Show less

Indical Bioscience, the diagnostics segment of Vimian Group, improve diagnostics for better animal and human health. INDICAL is a leading solution provider for monitoring, preventing and eradicating animal diseases to enhance animal welfare, reduce antibiotics resistance and enable sustainable food production.

Helping people find the right scholarship to fund their education.- Get a scholarship match based on your profile with AI assistance.- Find all scholarships in once place.- Get notified when its time to apply for the scholarships applicable to you.

Avima is the platform for construction and infrastructure projects that gathers decisions, documents, and communication among all of you who contribute to the project's success. We have made it easy to get started, without compromising on the functionality we know is needed. So that you can build better together from start to finish.

We enable women to shape the world by redefining what engineering can be.Womengineer Foundation inspire, empower and inform girls to the engineering profession. Other than our digital channels we drive initiatives such as Introduce a Girl to Engineering, when 2000 girls 12-19 y/o visit 80+ companies all around Sweden to get hands on experience from the profession.

Lead a team of 10 content creators to produce, distribute and measure engaging content across our channels.

Accenture Strategy - Business StrategyFocus practices: Customer experience, commercialising new technologies and circular economyFocus industries: Retail and Financial Services

Together with Dr. Anthony Larsson I authored the scientific article ’Ensuring customer retention: insurers’ perception of customer loyalty’. The article was published in Emerald Insight Marketing Intelligence & Planning, a journal that won the Emerald Literati Awards which rewards outstanding contributions of authors and reviewers. The purpose of the paper was to identify recurring trends in the academic discourse related to customer retention.

Differ is a consulting firm focused on demand side strategy. Our service offering covers the entire revenue generating process. Differ's 20 year history includes management consultancy Xlent Strategy and brand consultancy Differ. We are part of Xlent Consulting Group.

ProFlow design layout and flow optimization in warehouses with the purpose to increase efficiency. I was assigned Project Manager to develop a change program targeted to improve the flow of goods and employee engagement within one of Sweden’s largest chain store warehouses.

Lead a market research project to map textile innovations worldwide that could be of relevance for the company. The main recommendations were to increase circularity by 1. Creating value out of the many tonnes of waste that was produced in the factory every year. 2. In-store take back programs for consumers.

B2C sales representative for global beauty brands like Elizabeth Arden, Clarins och Dior.