Ellen Cha Email & Phone Number

Greater Seattle Area

• Manage digital retail marketing creatives creation & site merchandising executions across key 3P retail partners. Manage partner communications for Xbox products across North America, and part of the team that launched.
• Partner with product and global Worldwide brand teams to create and distribute marketing assets for tentpole launches, resolve roadblocks, and ensure all projects are delivered to timeline and within SLA to retail.
• Produce cross-channel campaign and promotional assets with internal creative team—E-commerce (PDP, landing pages, video), social (Twitter, Snapchat, Facebook, Instagram), CRM, and paid media
• Collaborate with retail partners on co-promotion campaigns and ensure brand policies/guidelines are followed
• Lead in-house creative project management end-to-end—brainstorm creative asset creation, build workback schedules, facilitate regular meetings with retail partners and the global brand team to align on creative.

Greater Seattle Area

Designed and launched merchandising and promotions program on the Xbox dashboard. Launched a new console dashboard page The Entertainment Twist. Owned the selection of app partners and guided on content selection”/ curation reaching millions of unique users to the new page.

Greater Seattle Area

• Responsible for $10M in annual sales and continued growth of 25% growth YOY
• Created E-Commerce Events with average projected demand of $500K across 300 products
• Launched new brands and expanded vendor relationships with top brands such as Le Creuset, New York & Company, Thorlos, Vera Bradley, Oakley, Lego, Frye Boots
• Tested content of branded events for shop-ability, and utilized the data from test to observe impact on revenue and conversion
• Merchandised and debuted women event resulting in revenue of $700K which remains as the best debut event of 2016 in the company
• Leveraged cross-functional teams Marketing, Creative, Advertising, and Tech Teams to create streamlined process to manage creative projects across multiple teams

Greater Los Angeles Area

• Reduced overhead budget by more than 50% by utilizing forecast reports weekly, and tracked 100+ overhead hours for the Director of Installation and Dismantling for the Western Region,
• Tracked hours for over 200+ employees while traveling and working at show site with operation managers to ensure efficient distribution of labor, and managed documents for client accounts, while managing relationships.
• Closed +$10M shows by managing documents at tradeshow/convention show for large accounts and collected time sensitive information for team members and executives

Los Angeles

• Pushed $200M volume with over 1000 skus monthly while acclimating to a new team
• Liquidated $75K weekly by managing merchandise selection for 11 stores within budget of $1M
• Increased visibility of warehouse inventory by 75% and increased week to week sales by 15% in 3 months by working with internal partners to create image data base for outdated products in company image system (PDM)