Xi Chen Email & Phone Number

Beijing, China

• Creates, plans, and implements multi-channel marketing campaigns to increase brand/product awareness and generate leads.
• Proactively and independently creates new campaigns and sees them through to the end, tracking and analyzing marketing efforts to assess effectiveness.
• Works closely with regional and global marketing, collaborates and communicates effectively with sales team to identify promotional opportunities.
• Proactively provides stakeholder and management team with updates on China marketing activities and results.
• Sustains external customer relationships and manages branding usage within clients.
• Keeps up with industry trends, competitors, and generates campaign ideas based on new opportunities.

Beijing City, China

Responsible for creating and managing a new multi-media platform - illumi (www.illumi.cn), under which there is a magazine, website, APP and Wechat account.Responsible for managing corporate's creative team and providing all creative materials, including brochures, flyers, posters, etc.Responsible for designing digital marketing strategy for existing and.

Greater New York City Area

·Managed company‘s integrated marketing platform - Hubspot. Managed and optimized websites and APP.·Designed emails, landing pages and blogs for clients and company. Collected the performace data and analyzed.·Participated SEO, SEM and Paid Search activities.·Created and managed clients‘ Wechat account.

Master Of Science (M.S.), New Media Management, 3.82

Bachelor Of Arts (B.A.), Political Science

Activities and Societies: Debate Team