Ellen Chung Email & Phone Number

Lake Forest, IL, US

Lake Forest, IL, US

• Managed $2.9M search and display budgets to drive $84.5M annual sales in Hefty and Reynolds businesses on Amazon, in partnership with external agencies and internal cross-functional teams.
• Developed annual plans: Expanding Amazon footprint into 3P, delivering quarterly reviews, executing annual business and media plans, commercializing new-to-platform launches, and entering growth platforms.
• Developed plan for and led assortment optimization and new item commercialization efforts to drive sales and profitability.

Walnut Creek, CA, US

• Responsible for developing AOP with full P&L management; led cost savings initiatives, including improving newly launched product margins by +12%.
• Drove Stage Gate process to develop long-range renovation and innovation plan, increasing relevancy of existing product lines, and expanding into two new consumer categories.
• Led analysis of revised plan to create two-tier price and promotional strategy, repositioning brand and portfolio against private label growth.
• Managing newly established sales and broker team of 80+ people; developed sales and training materials and providing marketing expertise at customer meetings.

Walnut Creek, CA, US

• Built 3-year pipeline of category-first, adult-targeted innovation bringing new category users and larger basket sizes in declining space, with 60% portfolio incrementality through competitive and P&L analyses.
• Managed $12M marketing budget, directing creative agencies in campaign creation and execution of print, digital, social media, PR, and shopper tactics.
• First employee selected by executive team to pilot USC Marshall School of Business’ full-time Food Industry Management (FIM) program, presenting to food executives and building industry partnerships.

Minneapolis, Minnesota, US

• Managed portfolio of brands and growth platforms in Convenience and Food Service division of General MillsK-12 Channel, Innovation and Portfolio Management
• Driving initiative to analyze and recommend optimized portfolio to strengthen General Mills’ brand in channel, focus sales’ efforts and increase customer penetration
• Devised framework to develop 3 year roadmap for new consumer jobs and product solutions
• Co-led focus group discussions to prioritize areas and products for renovation and innovation growth areasConvenience Channel, Grain & Sweets Innovation
• Led R&D, Consumer Insights teams in ideating around grain solutions for growing consumer needs
• Disrupted $1.7B snack category by expanding into $225M white space opportunity

• In close collaboration with the CEO and lead designers, I led the development and execution of business plans to drive revenue through the creation of external partnerships, sales materials, and marketing campaigns.Key.
• Developed business strategy to grow target market 4x, expanding partnership and fitness work from 1 to 8 greater metropolitan areas in 2014
• Created and coordinated selection and QA process for recruitment of fitness instructor network

• At this summer internship I developed a metrics-driven process to increase the active engagement and member conversion of site users, and improve processes of results analytics and decision-making. New Futuro gave me.
• Developed action plan to activate, measure, and analyze user patterns in close collaboration with engineering and design teams, leveraging Google Analytics and ClickTale
• Increased membership conversion by over 200% through user behavior analysis, site and content optimization, and A/B testing

• I started Simpluxe Financial because I saw an unmet industry need for client-centric experiences. I created a company based off creating transparent, simpler mortgage experiences. In building Simpluxe from the ground.
• Streamlined mortgage process resulting in 32% increase in referrals and deal originations
• Developed and launched new service offerings, earning a 70% acquisition rate through direct and referral marketing
• Led real estate development projects involving over 5 vendors and over 20 team members in profitable reconstruction of residential & commercial properties
• Established external business partnerships to expand lending network 7x to address client needs

• I managed teams on several California real estate projects; responsibilities ranged from strategic acquisition plans and due diligence to real estate marketing and sales campaigns with budgets of over $23M. I also.
• Led 7 mortgage professionals and 10+ lending & development teams with over $23 million budgets through financial analysis, property acquisition, plan execution, and sales of 3 real estate projects
• Spearheaded community outreach program, increasing target market size by 18% through increased access to non-English speaking communities (Chinese, Hispanic, Indian)
• Planned and executed business plan to strategically expand services from 1 state to 5 states
• Facilitated employee training and mentoring program based on industry experience, shared best practices, and client feedback

Master Of Business Administration (Mba), Marketing, Finance, Entrepreneurship

Certificate, Business/Commerce, General

Ba, Legal Studies & City Regional Planning