Strategic Marketing, Digital Marketing, & Community Development
Designing and implementing strategic marketing initiatives that improve ROI. Experienced in digital marketing solutions, data-driven communications strategies, community development, and developing robust cross-selling and up-selling strategies.Entente Spirits, LLCStakeholder Coaching in digital marketing and data-first planning.Postcard Portables, CanadaHigh-Level Marketing Analysis designed to optimize digital initiatives to improve KPIs.Ray IndustriesBusiness Consulting, including pivoting business model to leverage existing growth engine.Fashion Brain AcademyStrategic Planning Coach providing data insights for funnel optimization and increasing conversions.Temple FlowerBusiness Coaching including pivoting company messaging to position company for capital raise.Rare DirndlPublic Relations coaching, including positioning, development of key press materials, crafting sustainable system for ongoing media outreach.Ryan and Alex Duo LifeBusiness Strategy, Branding, and Digital Marketing Coach, including social media optimization, SEO and analytics planning, and development of effective lead magnets and funnels.Virtue Cider, Anheuser-Busch InBev "High End Brand" affiliateDigital Marketing Consultant and Business Strategy Coach including designing and building custom lead-gen software with an automated system to leverage influencers and brand ambassadors, event management and attendee engagement system, wholesaler and retailer sales tools, and a growth engine built into the robust content marketing platform. Big JonesConcept Refinement and Messaging Strategy. Outcome: "It is like we hitched onto a rocket ship, both growing our top line and establishing our credibility in the market," Big Jones' Chef Paul Fehribach.Goose Island Beer CompanyRetained to represent Goose Island Beer Company as it was acquired by AB-InBev. Managed communication strategies for media, stakeholder, and employees. Crafted post-purchase communication strategies.
