Content Strategist
Chester, England, United Kingdom
Performing extensive research and analysis on consumer thoughts and trendsStrategising content pillars and sub pillars across several industries to client needsPlanning the editorial calendar and proposing wide and narrow range content to clients, including commercial and informational pages and articlesCollaborating with content management teams, creative teams, and writers to implement the strategyConducting periodic content auditsCreating and writing content in full where appropriateOutlining content needs via briefs to hand to in-house copywriters, editing and reviewing this upon completionCreating wireframes for user experience improvements via Figma and Moqups, based on user interation data obtained via Hotjar, ContentKing, GSC and GA4.Ensuring that content strategy meets business objectivesImplementing best SEO practicesLiasing with clients directly via Trello, Jira, Microsoft Teams and email to update on campaign statusMaintaining awareness of changes in the industry and adapting strategiesResearching and implementing cutting-edge technology into work processesDeveloping an internal company discussion platform on a bimonthly basis, where all departments access shared learning and improvement opportunities on an open basisWorking across departments to ensure unity in client approachWorking with internal marketing departments and alongside management to help establish viewpoints on industry issuesWorking collaboratively within my team, and across others, as well as helping upskill others where possibleDeveloping the in-house style guide for internal and external communications, on-site writing, blog posts, etc.Using tools like ScreamingFrog, Ahrefs, Semrush, Google Search Console, Google Analytics (UA and GA4), Google Keyword Planner, and more to help better track and analyse data