Content Strategy: Enhancement: Propose and execute content improvements on client websites to enhance SEO performance.Keyword Research: Perform detailed keyword research to shape and guide content strategies.Content Development: Craft user-focused content from the ground up, catering to diverse search intents.Content Briefing: Prepare and present comprehensive content briefs for client approval.Client Interaction: Present research findings, content strategies, and finalized content to clients, clearly explaining the rationale behind eachdecision. SEO Support: Assist the Head of SEO with day-to-day tasks and contribute to internal marketing initiatives.Developing the in-house style guide for internal and external communications, on-site writing, blog posts, etc.

Performing extensive research and analysis on consumer thoughts and trendsStrategising content pillars and sub pillars across several industries to client needsPlanning the editorial calendar and proposing wide and narrow range content to clients, including commercial and informational pages and articlesCollaborating with content management teams, creative teams, and writers to implement the strategyConducting periodic content auditsCreating and writing content in full where appropriateOutlining content needs via briefs to hand to in-house copywriters, editing and reviewing this upon completionCreating wireframes for user experience improvements via Figma and Moqups, based on user interation data obtained via Hotjar, ContentKing, GSC and GA4.Ensuring that content strategy meets business objectivesImplementing best SEO practicesLiasing with clients directly via Trello, Jira, Microsoft Teams and email to update on campaign statusMaintaining awareness of changes in the industry and adapting strategiesResearching and implementing cutting-edge technology into work processesDeveloping an internal company discussion platform on a bimonthly basis, where all departments access shared learning and improvement opportunities on an open basisWorking across departments to ensure unity in client approachWorking with internal marketing departments and alongside management to help establish viewpoints on industry issuesWorking collaboratively within my team, and across others, as well as helping upskill others where possibleDeveloping the in-house style guide for internal and external communications, on-site writing, blog posts, etc.Using tools like ScreamingFrog, Ahrefs, Semrush, Google Search Console, Google Analytics (UA and GA4), Google Keyword Planner, and more to help better track and analyse data

Create content based on individual client needSearch for appropriate locations for content to be hosted using Outreach processesManage and maintain quality of content on an individual basisEnsure all content is correctly formatted to client's style guides and needsCheck that content is listed in correct format and under ordered parameters

Take incoming calls from customers with their reactive maintenance requirementsAct as the first point of contact for any reaching the company, internal or externalControl and coordinate on-call Engineers to attend jobs in a timely fashionEnsure engineers have access to sitesCollect paperwork from engineers upon job completionAssist and support engineers with queries and issuesUpdate client portals with status changes to jobsEnsure KPI’s and SLA’s are met

Negotiate payment for all given tasksCreate list of priority projects to write/proofread/edit based on deadlinesWork on content, produce first drafts swiftly for client approvalDeliver content within specified deadlinesUpdate clients as requested during process

Manage and lead calls in a friendly and concise mannerEnsure that all notes related to calls are made in a timely fashionFollow legal guidelines for data protection and cleansing practisesMaintain a professional conduct under all situationsLiaise with clients and customers in a professional and empathetic mannerEnsure financial details are kept secureEnsure customers are aware of all possible consequences

Presenting a professional and friendly first impression of the company to all clients and staff at point of contactManaging incoming phone calls and mail, ensuring all details are loggedManage and maintain cases independentlyMaintain a professional conduct under high stress situationsFiling and completing all necessary documentation and paperwork alongside cases in a prompt and due mannerLiaise with clients and next of kin in a professional and empathetic mannerRecord data punctually to help support the production of regular reports as requiredHandle initial requests to begin service with the company as and when necessaryLog and handle complaints in line with CCG requirementsInvestigate technical issues reported by nurses and raised to the relevent business partnersAssist the team in other duties when needed

Managed and distributed information via social media. Maintained the website and updated information on the pages enclosed. Edited content for the website and for social media. Communicated with business partners for advertisement on social media. Created marketing strategies. Wrote, maintained, and distributed bi-monthly newsletter. Researched content for newsletter.

Created content based on press releases, augmented with further research. Sought out news sources independently. Produced editorial-style content, including reviews and cultural analysis. Edited articles, including image and SEO formatting, to style guide specifications. Created content plans and social media campaigns to help distribute articles and generate page views.