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Dynamic Innovation Executive and Brand Strategist with over 20 years' experience shaping and directing high-impact marketing, innovation and growth strategies that position brands for consumer adoption and profitable growth. Recognized for business turnarounds, launching transformational product innovation, and creating new brands. Proven ability to command full spectrum of product development process from insights through launch. Leverages strategic and collaborative leadership style to inspire innovation, problem solve creatively, and enhance communication.
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Senior Vice President MarketingAmc Theatres Aug 2023 - Present -
Vice President, Growth StrategyAmc Theatres Feb 2022 - Aug 2023 -
Managing Director, PartnerSterling-Rice Group Jul 2017 - Feb 2022Boulder, Co, Us• New business, relationship and account management, and strategic oversight of consulting clients across Food & Beverage, Retail, Household Goods, Foodservice and Hospitality industry verticals.• Consulting engagements spanning insights and strategy, future trends, innovation, experience design, new product development, and brand strategy.• Led key internal business initiatives including futureproofing and profitability taskforce. -
Vice President & General Manager, Growth ChannelsHostess Brands Nov 2014 - Jun 2017Lenexa, Kansas, UsGeneral management, sales and marketing responsibilities for new categories and channels, including Club, Food Service, Natural Channel, International, e-Commerce; In-Store Bakery, Ice Cream, Frozen SnacksLed growth strategy and innovation, including significant new "white space" product launches: Deep Fried Twinkies in retail and food service Hostess Ice Cream via Nestle licensing partnership Hostess Bake Shop premium In-Store Bakery line "Better-for-you" Whole Grain Mini MuffinsPreviously, VP Marketing, and Innovation & Strategy Consultant, where I helped setup the company for sale by Private Equity owners Apollo Global and Dean Metropoulos through post-bankruptcy turnaround. Hired and trained new marketing team. Created 5-year innovation pipeline. -
Senior Marketing Director, Global Brand InnovationFrito-Lay Jun 2011 - Jul 2012Purchase, New York, UsDeveloped 3-year innovation pipeline and growth strategy for Frito-Lay's $6 billion global brand portfolio (Lay's, Doritos, Cheetos, Ruffles) and new "white space" initiatives in macro-snacking. -
Marketing DirectorFrito-Lay Jan 2010 - Jun 2011Purchase, New York, UsHandpicked to turnaround, reposition and reinvigorate $1+ billion Tostitos brand and regain market share losses. -
Senior Marketing ManagerFrito-Lay Aug 2008 - Jan 2010Purchase, New York, UsLed shopper marketing for PepsiCo's high growth retail channels, including Target and Costco. -
Marketing Manager, Premium InnovationFrito Lay Aug 2005 - Jul 2008Plano, Texas, UsLaunched 2 new premium snack brands in health and wellness, Flat Earth and TrueNorth. Flat Earth was #1 new brand launched in 2007 in Food & Beverage. -
Senior ConsultantFuturebrand 2000 - 2003London, England, GbFounding staff member of Brand Analytics practice; led client engagements in brand strategy, brand valuation and consumer insights/market research. -
Business AnalystMitchell Madison Group 1998 - 1999Jackson, Wyoming, UsSupported consulting projects for Fortune 500 companies in financial services, entertainment and consumer services industries.
Ellen Copaken Skills
Ellen Copaken Education Details
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The Wharton SchoolMarketing -
University Of PennsylvaniaCommunications And Linguistics
Frequently Asked Questions about Ellen Copaken
What company does Ellen Copaken work for?
Ellen Copaken works for Amc Theatres
What is Ellen Copaken's role at the current company?
Ellen Copaken's current role is Head of Marketing at AMC Entertainment.
What is Ellen Copaken's email address?
Ellen Copaken's email address is ec****@****srg.com
What is Ellen Copaken's direct phone number?
Ellen Copaken's direct phone number is +121568*****
What schools did Ellen Copaken attend?
Ellen Copaken attended The Wharton School, University Of Pennsylvania.
What skills is Ellen Copaken known for?
Ellen Copaken has skills like Marketing Strategy, Brand Management, Product Innovation, Brand Architecture, Shopper Marketing, Consumer Products, Competitive Analysis, Cross Functional Team Leadership, Brand Equity, Integrated Marketing, Market Research, Consumer Insight.
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