That’s What She Said has been empowering communities of women since 2013 in intimate and unique theatrical showcases. What started as a live, one-night event has grown into a vibrant community of women supporting women in 9 locations, and that number is growing. At each live show, we hear from real women from the local community, being bold, brave, and vulnerable. My role focuses on producing (casting, coaching, rehearsing, performing and beyond), sponsorships (sourcing, securing, and managing all aspects of the relationship with event sponsors), and promotion.

Advancing Global EDU, Inc. is a management consulting firm that provides education management, technology, curriculum and private equity firms strategic direction and implementation on how to drive profitable growth. As the most experienced innovative growth strategy firm in the education field, we have executed engagements across PreK – 20 and corporate learning channels around the globe. We help our clients identify and take advantage of new growth opportunities and discover how to create and capture more value from existing businesses.My role is focused on market analytics, client acquisition and management, and strategic market development.

Clearity ACE is a consultancy specializing in market development programs for all areas of the knowledge acquisition journey. From startups to large corporations, we use experience-driven techniques to help our clients focus their efforts on the who/what/when that matters most to their buyers and users alike. We identify the shortest path to market penetration so our clients experience faster than average growth, profitability, and cash flow.

Pro Bono Leadership role in national women's entrepreneurship organization.

Forward Thinking EDU was a marketing and business strategy consulting group working with innovative educational firms. We provided strategic consulting for edtech, digital content, and traditional learning solutions in the preK-20 space. Our collaborative approach to marketing, product management, and business development made us a leading education industry partner for teachers, administrators, parents, students and EDU companies alike. My role was focused on market analytics and strategic market development.

Acumen Partners was a data-driven advisory firm that helped companies get on target and stay on target. The team worked with companies at all points in their life cycle from seed to start-up to growth and beyond, with a laser-focus on the ultimate goal: increased profitability. Acumen Partners used real-time, proprietary data to help leaders accurately gauge market position, target key actions, and achieve better-than-market results.In this role, I was responsible for new business development, client acquisition and management, contract negotiations, and all aspects of the sales process.

Successful Account Executive for MDR, a Dun & Bradstreet Company. MDR is a different kind of integrated marketing services agency. Our unique digital, creative, and branding capabilities build on over 45 years of expertise in researching education and helping clients connect with educators. We not only help you define which educators to connect to, but how best to connect with them. Our multi-channel programs are measurable, effective, and flexible, helping clients define and deliver on their goals in the education market.In this role, I managed relationships with large, complex national accounts with annual quota responsibility in excess of $2,500,000. I uncovered opportunities, wrote proposals, and made sales presentations to help clients with their direct/email/database marketing needs as well as in depth consultations on larger integrated marketing services. My day-to-day activities included a heavy focus on solution selling, strategic planning, and business development.

In this volunteer position, I led a diverse team of fellow volunteers in a service grant designed to understand brand positioning and to develop an overall brand strategy for Seguin Services, a not-for-profit social services organization. We developed a new tagline, key messages and marketing collateral enhancements as part of the project. As the account director, I managed the relationship between the team and Seguin's leadership. We presented our findings and recommendations at the annual meeting of Seguin's Board of Directors, which resulted in uniform adoption of all recommendations by the organization. Our client went on to do an additional grant project through Taproot to improve its visual identity and website.

As the leader of this 7-person team, I directly led individuals and matrix-managed project teams to drive $100,000,000 in annual revenue for more than 50 products across 4 fields of study. I built a cohesive plan and drove long-term vision through a sequenced series of initiatives. I used my network and other resources to identify, recruit, hire, onboard, train, and lead 5 successful marketing managers. I set the team's market research priorities. I defined and honed marketing activities that provided high customer-value experiences that in turn drove sales. I drove a technology strategy aimed at shifting the business model from one-off purchases to renewable revenue/fair-pay-for-use paradigm. I partnered with Editorial Director and Lead Media Producer to maintain holistic connection to marketplace and to define strategies that maximized revenues.

As the leader of a team of 3, I had P&L responsibility for a $50,000,000 product line. In this role, I devised and piloted the first holistic CRM-based marketing model in company history. I took a market leader and turned it into the market dominator. I also helped design a totally new marketing organizational structure to maximize CRM activities, to focus on top markets, and to match company resources with opportunities.

Devised marketing strategies for largest product line in McGraw-Hill/Irwin. Made sales presentations to key decision makers at major universities and community colleges across the U.S. Grew product line by more than 214% over tenure. Successfully launched 10 new products and relaunched 40 products, 4 of which were recognized as best in year. Coordinated text publicity through print advertising, sales meetings, webinars, event marketing, and conventions. Managed operating budget of $150,000 annually. Oversaw product line decisions including content, branding, packaging, and pricing strategies to assure continued double-digit growth. Mentored junior marketing managers to ensure product line success and professional development. Named “Marketing Manager of the Year” 1999 and 2001.