Ellen Kim Email & Phone Number

Wheat Ridge, Colorado, Us

- Developed and managed a multi-year innovation pipeline including breakthrough innovations and line extensions (formats, flavors, packaging variants, etc.) to achieve $50M NPI revenue target - Utilized consumer research, market trends, competitive analysis, syndicated data to identify gaps in the existing portfolio and translate insights into winning value propositions and product concepts, maximizing profitability and brand equity - Led cross-functional efforts across Regulatory, Finance, Performance Marketing, Creative, Quality and Project Management team to guide products through stage-gate process from concept to commercialization - Collaborated with Brand and Creative to compelling, Regulatory-compliant packaging copy and design that effectively communicated the product's unique selling points, aligned with brand identity ensuring reliability and credibility of the products - Oversaw execution of all innovation and brand-related projects with excellence and timely delivery across various touch points - Managed the initial forecasting process, aligning on margin targets, and strategic SRP decision to meet financial goals- Optimized product development, packaging briefings and go-to-market processes company wide, driving streamlined, flawless execution.

Santa Monica, California, Us

- Led effective portfolio management and brand strategies for the Body Care, Hair Care, Sun Care, and Fine Fragrance categories. - Delivered top-line business growth by driving and implementing omnichannel marketing strategy, including communication, promotion, pricing, and campaigns. - Leveraged shopper insights (IRI, Mintel, internal sales data) to identify growth opportunities in quarterly/yearly sales reviews- Worked cross-functionally with Commercial, Creative, Ops, Packaging and Finance to execute product launches and reform/repack efforts. This included formula development, product positioning, launch plans, sales objectives, distribution strategy, and budget management.- Developed roadmap for SKU rationalization to reduce inventory/discontinue low performing products. - Established NPD best practices/procedures. Support integrated business planning by designing PD roadmap that includes a business plan, forecast, resource needs, budget approval

El Segundo, California, Us

- Managed the Curling and styling Tools, Scalp Care and Hair Accessories business across D2C, e-comm, Amazon, prestige/mass beauty retail, QVC, etc. - Executed a robust retail marketing and merchandising strategy for major beauty retailers including Sephora, Ulta, Macy's and Nordstrom. Created retailer exclusive programs and presented to retail senior management and merchants in season market meetings. - Partnered with Creative to develop launch assets and brand visuals, ensuring consistent messaging and brand equity across all consumer touch points.- Collaborated with broader marketing team to develop a campaign calendar, mapping out key moments and tent poles that aligned to product launches and product marketing initiatives- Managed and owned brand financials including P&L, marketing budget, COGS, retail/professional pricing

El Segundo, Ca, Us

- Partnered with product development, regulatory, legal and claims team to create a product development roadmap for 20+ global SKU launches within the mobile accessory business. - Executed integrated media (owned/paid/AMS/social) and influencer campaigns for hero launches, maximizing ROAS and driving conversions. - Created product and creative briefs for NPD and campaign execution, delivering best-in-class copy and designs aligning with the brand identity and objectives.

Long Beach, California, Us

Managed skincare products and booster serums in partnerships with top-tier skincare brands and managed core devices, accessories, in-office solutions and skincare line. Conducted market segmentation, market share analysis, competitive dynamics, pricing strategies and product evaluations.

Long Beach, California, Us

Supported the development and execution of go-to-market strategy and product launch for assigned categories and skincare lines.

Executive Mba, Business Administration And Management, General

Bachelor Of Arts - Ba, Economics