Ellen Driscoll Email and Phone Number

Leads external communications/public relations to promote the organization's national and supported practice brands through strategic communication and media outreach that enhance reputation and visibility in the marketplace.Structures and executes executive media outreach strategies and provides essential communication support to senior level officials.Supports the development of engaging content for the company's website and social media channels, ensuring that the content is aligned with the company's brand identity and messaging.Maintains a dedicated focus on researching dental market trends, leading the development of core positioning and messaging, and developing integrated strategies that help set PDS Health (formerly Pacific Dental Services) apart from the competition.

Led public relations efforts, spearheading comprehensive external communications and marketing strategies in collaboration with cross-functional teams to reinforce PDS Health's (formerly Pacific Dental Services) position as a respected and influential healthcare/dental market leader.Achieved an 86% year-over-year increase in media mentions and a 25% increase in media coverage for the company's nationwide annual day of service (2022 vs. 2021).Partnered with recruiting team on employer brand media strategies for lead/application generation across owned (website, email marketing, SEO, social media, video, and internal communications), earned (employee advocacy, strategic social hashtags, and external communications) and paid (SEM, digital, sponsorships) channels.Contributed to content strategy for talent acquisition and corporate brand marketing; established and maintained relationships with teams and employee resource groups for a robust content pipeline that showcases the company’s diverse, inclusive, fun, and service-driven culture.

Served as regional marketing lead for the cancer, orthopedics and neurosciences service lines. Managed the promotion of these high-revenue service lines across the Los Angeles and Orange County regions through the development and implementation of strategic marketing campaigns.Partnered with multi-disciplinary internal and external teams; managed and coordinated support services throughout project planning and execution. Served on the marketing department committees for diversity and inclusion change management and internal process improvement/standardization, and cancer and orthopedics system-wide work teams.

Led hospital communication strategies which included internal and executive communication, strategic communication, public/media relations, and brand positioning; served as on-call media contact and Public Information Officer; managed crisis management initiatives.Provided strategic leadership for the development, implementation, and measurement of comprehensive, omni-channel marketing and communication strategies while maintaining alignment to regional and system-wide strategic plans.

Built and executed strategic marketing plans for creating and measuring growth across the South Bay service area. Primarily supported the cardiovascular, neurology, oncology, orthopedics, and women and children's health clinical service lines, along with other key areas, for two acute care hospitals.Collaborated with key stakeholders and system cross-functional teams consisting of marketing research, media placement, creative services, communications and community relations to develop, implement and maintain targeted branding strategies and marketing programs.Ensured consistent messaging and brand representation across marketing channels by providing art direction, copy development and graphic design as needed.Worked with local and regional leadership to develop and execute complex, multi-faceted regional marketing campaigns for major service lines. Campaigns included print, outdoor, broadcast, radio, direct mail, email, digital and social media components.

In my role as Corporate Director of Marketing and Communications at Avanti Hospitals, I managed the design, production, and distribution of marketing materials to promote programs and services across four acute-care hospitals in Greater Los Angeles. I provided creative services to meet departmental needs and developed comprehensive annual media strategies that included multi-channel campaigns. I generated strategic communications for broadcast and publication, enhancing public awareness and building community goodwill, while serving as the all-hours media contact and Public Information Officer. I directed community outreach efforts, assessed sponsorship opportunities, and represented the hospitals at community events, leveraging social media for broader promotion. I led business development initiatives to build partnerships and increase market share. Additionally, I organized staff training programs to strengthen professional growth and promote organizational cohesion.

In my role as Director of Marketing and Public Relations at Antelope Valley Hospital, I planned and executed various marketing initiatives to support hospital programs and services. I managed internal and external communications, media relations, and community events, resulting in significant positive media coverage and increased community awareness. Additionally, I collaborated with the executive leadership team on strategic business development projects to enhance the hospital's services and partnerships.

I provided comprehensive creative services and art direction to support various hospital programs and services. I planned and executed marketing initiatives, developing visual content and overseeing the production of promotional materials. I played a key role in supporting community events, contributing to increased community engagement and awareness.