Ellen Dubs Email & Phone Number

Washington DC-Baltimore Area

Voorhees, New Jersey, United States

Launches, optimizes, and analyzes marketing campaign performance across Search, Social, and Traditional MediumsWorks with client success, sales, accounting, and social media teams to develop successful campaigns that deliver KPIsResearches and advises on ancillary marketing tactics including SEO, influencer outreach, organic posting, email promotion, and.

• Increased campus wide visibility and interest in Special Library Archival Collections through a year long blog and twitter posting campaign in collaboration with the University Communications team
• Researched and photographed hundreds of works in Special Collections; creating author biographies, content analysis, which I synthesized into five blog posts, a series of Tweets, and corresponding visual media
• Analyzed media marketing trends Higher Education and Library Social media accounts on Facebook, Twitter, and Instagram to inform content creation for Morris Library

Newark, Delaware, United States

• Developed segmentation strategy with customer profiles outlining the behavior, needs, and ideal strategies for target market segments in the Raleigh-Durham area, then generated a 4P and SWOT report
• Generated a marketing plan with in store promotional strategies, Social Media, web design, and PR events aligned with the vision, values, and budget of CFV’s new location and brand
• Collaborated with the marketing team and upper management to optimize their social and search advertising on Meta and Google while editing ad copy and visuals

Hillsborough, New Jersey, United States

• Suggested product and marketing innovations including new drinks, interior design, and media strategies for Instagram and Facebook
• First employee who trained 2 new employees in customer service, drink preparation, and company values
• Led community outreach through partnerships with local artists, schools, and other small businesses