Ellen Duffie-Fritz Email & Phone Number

Wilmington, North Carolina, Us

Founded in 1946 by Bill and Roberta Zimmer, REEDS is a true American success story, having grown from one hometown store to a full-service multi-channel jewelry retailer, with retail stores in 13 states, and a leading e-commerce website, REEDS.com. Still a proud family-run business, REEDS strives to make every customer "feel like family", with personalized service, attention to detail, and lasting quality and style.

Chico, California, Us

MoreCommerce is a B2B technology company offering solutions that elevate entrepreneurs by providing access to top-selling platforms and millions of valuable shoppers. As the CMO of MoreCommerce, I launched the MoreCommerce brand for the wholly-owned subsidiary of the Alibaba group. I developed the go-to-market strategy, creating personas and evaluating competitors to create a compelling value proposition that addressed the needs of our core customer - the small-to-medium sized business aiming to grow revenue through marketplaces sales. I also led B2C marketing, acquiring and retaining customers across the multiple owned and operated marketplaces hosted on the MoreCommerce platform.

New York, Ny, Us

I was recruited to OpenSky, Inc. to transform the marketing team and develop analytics and business intelligence that would allow for more efficient customer acquisition and growth of the marketplace revenue. In working with the tens of thousands of online merchants, I led the design and development of Boost, the self-serve marketing product that allowed participating merchants to grow revenue 3X greater than those not using the marketing solution. Leveraging merchant funding to grow the marketing budget and customer data to optimize media spend, I was able to drive a 50% reduction in cost to acquire new customers..

West Chester, Pennsylvania, Us

I was recruited to QVC, America’s premiere home shopping TV network, operating in 9 countries to lead eMarketing and transform the organization through personalization and relevance. I started up the Customer Marketing practice, leveraging all digital and direct-marketing channels and the private label credit card to acquire new customers, improve 90-day retention and grow customer value. Through data analysis and an optimized customer journey, we grew 90-day retention rates by 25%. Selected to lead the Global Customer Marketing Center of Expertise to bring best practices to all of the marketing teams around the globe.

Lead a global team of 25+ strategic consultants, analysts and statisticians in support of clients using one or more of GSI's Marketing Product Solutions. Includes advanced marketing attribution analysis, customer segmentation and modeling and the development of cohesive customer marketing strategies that drive commerce.

TrueAction was the marketing agency of GSI Commerce, managing digital marketing for leading brands like NFL, MLB, Dicks Sporting Goods, Calvin Klein and many more. I was promoted from directing individual account to transform and grow the Marketing Strategy & Analytics team, where I pulled together disparate talent from GSI and TrueAction to form a team to mine and create data sets for web, customer and marketing analytics from which extensive marketing strategies could be formulated and used to determine go-to-market tactics. Initial results showed 26% growth year over year for participating brands, growing to 40% annual growth in three years.

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