Ellen Fishpaw Email and Phone Number

Lead and oversee strategic communications planning and implementation of external and internal communications through public relations, media relations and issues management.• Lead a team responsible for developing media relations and issues communications strategies, including media responses, key messages, Q&A and talking points. • Serve as company spokesperson by overseeing media efforts; addressing reporter inquiries for top-tier, national and local publications; facilitating executive media interviews.• Continuously challenge and improve TI’s issues and crisis communications processes to inform future decision making. • Operate in a highly complex, rapidly changing environment to drive TI’s global, company-level responses in crisis situations. • Create strategic content designed to elevate TI’s reputation and inform and engage broad internal and external audiences including media, customers and employees.

Responsible for the planning, management and execution of media relations and communications strategy that builds awareness and usage of TI educational technology. • Created and executed a proactive media relations/communications strategy attracting positive media attention utilizing a comprehensive range of tactics, including traditional earned media, paid media and content creation.• Provided crisis counseling, media training, coaching and PR guidance to spokespeople; developed key messages and Q&A’s. • Cultivated and maintained the organization’s relationships with key media contacts through extensive outreach to local, nationals and trade publications.• Served as a primary point of contact for press queries, conduct PR conflict checks, and provided counsel on media opportunities.• Acted as a media spokesperson on behalf of the company and address questions and complaints.• Secured and managed a wide range of media and other visibility opportunities, including media interviews, article placements, and market recognition.• Wrote, edited, and approved press materials, talking points, pitches, news releases, by-lined articles and other external communications.• Oversaw the tracking and internal reporting of media coverage and performance.• Supported the organization’s internal communications, including company-wide emails, crisis communications and executive communications.• Served as executive’s speechwriter for external events and activities. Provide counsel on message content and delivery.• Drove message development, pitch and product announcement strategies.

Worked with an exciting lineup of consumer brands including PetSmart Charities, Texas Instruments and NBTY to secure on-target, high-profile media placements for innovative products, celebrity endorsers and specialty campaigns. Engaged with media and delivered killer media hits for both established and up-and-comer brands.• Pitched and secured stories with key, top tier media, including Forbes, Mashable and Huffington Post• Researched and developed relationships with media and influencers for each client/campaign• Set on-target media strategies and plans, identified appropriate target media for each campaign• Served as key client contact for media opportunities• Developed and presented story pitches to teams and clients• Edited media content that adheres to AP style• Shared ongoing status updates on progress against campaign goals and client objectives

Conceived and executed on-air and online content covering a wide range of topics, including technology, transportation/aviation, crime, government, business, education and health. Reported live, under tight deadlines, to an audience of up to 2.5 million households.• Pitched, wrote and presented news stories, targeting women 25-54 years old, to a live audience on NBC 5’s primary broadcasts.• Developed and nurtured trusting relationships with key influencers including the Dallas Chief of Police, high-profile criminal defense attorneys and celebrity sports figures, leading to exclusive reports.• Broke big stories in crime, government and public safety that were featured on MSNBC, The Today Show, and Early Today.• Played key role in the strategic development and execution of NBCDFW’s digital presence to create brand voice; frequently selected as an online contributor for nbcnews.com. • Seized opportunities, such as #SMUcraneguy, to engage with viewers on Twitter and Facebook. Grew a personal following of more than 3,000 people by posting relevant, real-time updates of newsworthy events.• Managed Dallas Police crime beat with responsibility for covering 3,000 plus police officers. Provided direction and led the station’s team coverage of major crimes, leveraging strong relationships within the police department.• Selected by NBC News Channel to cover Hurricane Dolly, the Alabama tornadoes and New Orleans Mardi Gras. Performed live hits for MSNBC and more than 200 NBC affiliates, including KNBC in Los Angeles and WNBC in New York. • Reporting highlights: Waxahachie plant explosion, American Airlines bankruptcy, West Nile Virus outbreak, Palo Pinto wildfires, Big Tex burns, Dallas Super Bowl, Deion Sanders divorce, 2012 tornado outbreakResume reel: www.youtube.com/watch?v=60q9Q71o0Aw

Anchored the No. 1-rated weekend morning newscast and reported for the ‘Target 7’ investigative team for live broadcast to an audience of up to 710,000 households.• Increased viewership for KOAT’s weekend morning newscast, making it the No. 1-rated program by connecting with the audience.• Generated, researched and produced award-winning investigative reports by building relationships within government, business and law enforcement across New Mexico.• Featured on CNN, Good Morning America and ABC News World News Now after breaking story of “Runaway Bride” surfacing in Albuquerque.

Reported live for No. 1-rated evening editions of WECT News.•Wrote, edited, and reported news content to a live audience on a daily basis.•Developed multiple sources and contacts that led to exclusive reports and multiple awards.

Shot, wrote and edited news stories for primary 6 pm and 10 pm broadcasts.•Increased viewer ratings on start-up newscast.•Established contacts to generate exclusive stories and unique content for evening newscasts.