- Reported directly to the CEO of Enesco - Created strategies and gained alignment with key stakeholders; ensured that these were measurable and supported top line company EBITDA goals.- Developed and executed merchandise and promotional marketing strategies in support of a $75M multi-channel retail gift business. - Worked with 120 international and domestic vendors on payments, logistics, and timing to ensure there was proper inventory available to support the business. - Drove product life cycle management that resulted in cutting assortments by 35% in order to support inventory sales and turnover goals.

- Directed the new product strategy, design, and merchandise stories in support of the business objectives. - Worked collaboratively with Asian, European, and Domestic suppliers on product road map, design direction, cost negotiation, and delivery. - Successfully negotiated all contracts, co-op, and terms including the dissolution of a key sourcing agency which resulted in margin performance gains of 0.4% - Curated the TR Amazon assortment and most recently helped expedite a new product launch process. The result was an additional 300 items and dollar growth of $650K in 2020.

- Led all print on-demand sourcing, capacity planning, cogs and R&D for Cardstore and justWink brands while responsible for $3 million in revenue and EBITDA goals. - Supervised cross-functional teams of over 64 professionals who opened two different printing facilities and surpassed 300k daily capacity, improved gross margin of 11% and reduced time to customers by three business days. - Implemented new packaging and paper standards in support of the brand- Directed Call Center that supported all of American Greetings e commerce brands. Responsible for staffing up to over 60 seasonal employees on assignment during a critical time frame.

- Collaborated with marketing team to develop promotional and product story strategies, product forecasting and capacity planning for a site that generated $11 million dollars in revenue. - Added 16 new categories of products including a personalized wall art program that generated $350,000 in the first season. - Hired and trained business analysts after company acquisition; managed four while also establishing product road map and vendor management strategy. - Developed and managed cogs and operating budgets of $5 million.