Ellen Fried Email & Phone Number

Fridley, Minnesota, United States

Packing hot meals for Meals on Wheels recipients.

Minneapolis, Mn

Mounds View, Mn

• Knowledge Management (KM) Project Coordination & Management• Coordinate, administer & maintain KM system, learning tools, VOC feedback and reports• Provide project and program support to functional groups and business processes• Create and maintain KM content to document best practices• Manage documentation for KM technology defects, ideas, enhancements and UAT testing

Minneapolis,Mn

• Coordinate development and launch of new marketing communications program to help advisors promote products and services to more than 900,000 consumers nationwide each month.• Coordinate ongoing creation of proprietary editorial content for e-magazine, e-newsletters and responsive emails by collaborating with subject matter experts, directing agency through material development and coordinating extensive review processes.•Use editor tool to create monthly content article pages for advisor websites.•Regularly evaluate metrics and recommend enhancements, resulting in significant improvement to the program’s performance since inception. Open rates and click-through rates consistently above industry benchmarks.• Oversee department’s multimillion-dollar budget by performing detailed monthly monitoring, cost analysis and forecasting.

Ameriprise Financial

• Managed print and e-document inventory, including annual revisions to comply with FINRA requirements; all legal, tax, compliance and leader reviews, and the print production and online posting processes. • Supported content creation for existing foundational materials, as well as new sales tools such as videos, audio casts, interactive collateral and in-office video loop.• Monitored, reconciled, updated and forecasted monthly budget expenses.• Served as point person for gaining approvals on all marketing communications throughout department via complex electronic review system. • Supported conversion of third-party content to proprietary content, including implementation of significant process changes.

• Provided support for key marketing and workplace programs by collaborating with advisors and internal business partners to achieve key objectives.• Maintained database, program tracking and reporting for department initiatives.• Coordinated development of marketing materials for executive/professional segment.• Reviewed communications and marketing materials to ensure they were aligned with established visual and messaging guidelines.• Supported creation of a wide variety of targeted marketing solutions.

• Managed multimillion-piece monthly direct mail program, including development of distribution plan and creation of marketing materials, as well as oversight of print production process and invoice reconciliation.• Served as key print production coordinator for all internal marketing partners.• Managed vendor relationships, including creative agencies and fulfillment centers, as well as manage the marketing budget for team.

• Supported lead management system that processed over two million responses.• Generated monthly newsletter and ongoing communications for field. • Supervised lead generation contacts that supported every U.S. field office.• Managed fulfillment inventory and print production processes.

• Supported lead-generation program for field. • Provided reporting support for all programs.• Trained new employees.• Explored and improved processing and tracking capabilities.• Handled inquiries from field offices for all marketing programs.