Ellen Fried Email & Phone Number

Fridley, Minnesota, United States

Packing hot meals for Meals on Wheels recipients.

Minneapolis, MN

Mounds View, MN

• Knowledge Management (KM) Project Coordination & Management
• Coordinate, administer & maintain KM system, learning tools, VOC feedback and reports
• Provide project and program support to functional groups and business processes
• Create and maintain KM content to document best practices
• Manage documentation for KM technology defects, ideas, enhancements and UAT testing

Minneapolis, MN

• Coordinate development and launch of new marketing communications program to help advisors promote products and services to more than 900,000 consumers nationwide each month.
• Coordinate ongoing creation of proprietary editorial content for e-magazine, e-newsletters and responsive emails by collaborating with subject matter experts, directing agency through material development and.
• Use editor tool to create monthly content article pages for advisor websites.
• Regularly evaluate metrics and recommend enhancements, resulting in significant improvement to the program’s performance since inception. Open rates and click-through rates consistently above industry benchmarks.
• Oversee department’s multimillion-dollar budget by performing detailed monthly monitoring, cost analysis and forecasting.

Ameriprise Financial

• Managed print and e-document inventory, including annual revisions to comply with FINRA requirements; all legal, tax, compliance and leader reviews, and the print production and online posting processes.
• Supported content creation for existing foundational materials, as well as new sales tools such as videos, audio casts, interactive collateral and in-office video loop.
• Monitored, reconciled, updated and forecasted monthly budget expenses.
• Served as point person for gaining approvals on all marketing communications throughout department via complex electronic review system.
• Supported conversion of third-party content to proprietary content, including implementation of significant process changes.

• Provided support for key marketing and workplace programs by collaborating with advisors and internal business partners to achieve key objectives.
• Maintained database, program tracking and reporting for department initiatives.
• Coordinated development of marketing materials for executive/professional segment.
• Reviewed communications and marketing materials to ensure they were aligned with established visual and messaging guidelines.
• Supported creation of a wide variety of targeted marketing solutions.

• Managed multimillion-piece monthly direct mail program, including development of distribution plan and creation of marketing materials, as well as oversight of print production process and invoice reconciliation.
• Served as key print production coordinator for all internal marketing partners.
• Managed vendor relationships, including creative agencies and fulfillment centers, as well as manage the marketing budget for team.

• Supported lead management system that processed over two million responses.
• Generated monthly newsletter and ongoing communications for field.
• Supervised lead generation contacts that supported every U.S. field office.
• Managed fulfillment inventory and print production processes.

• Supported lead-generation program for field.
• Provided reporting support for all programs.
• Trained new employees.
• Explored and improved processing and tracking capabilities.
• Handled inquiries from field offices for all marketing programs.