Ellen Gerstein Email & Phone Number

New York, New York, US

Head of digital communications, content strategy, employee advocacy, and social media within External Communications. CONTENT STRATEGY* Lead strategy and day-to-day operations for our above-brand social media channels and Pfizer.com web site, with the goal of supporting corporate reputation and building brand awareness. * Scaled content team from a 3.

New York, New York, US

Leading content strategy and corporate editorial direction for Pfizer digital and social properties*Work closely with leadership and teams across the company to ensure messages are delivered appropriately, reliably and in Pfizer's voice, developing engaging and impactful digital strategies to achieve business needs and enhance the company's reputation *.

Chicago, Illinois, US

New York, NY, US

I am a member of CHIEF, a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Amsterdam, NL

Participating in a part time, four month long skills-based volunteering opportunity through my employer (Pfizer) with North Star Alliance.

Fairfield, Connecticut, US

• At Save the Children, our advocacy efforts provide a voice for children who cannot speak for themselves. My goal was to bring that voice to the social space, supporting efforts to inspire and achieve lasting impact for.
• Developed and executed the social media and digital content strategy (paid and owned) for the agency, overseeing a growth in followers from 3MM to 4.5MM
• Created compelling content for channels including Twitter, Facebook, Pinterest, Snapchat, Instagram, Periscope, and YouTube
• Help to define and implement online marketing initiatives including a mix of search engine optimization, email, search engine marketing, behavioral targeting, social, influencer engagement, display advertising and.
• Implemented a comprehensive and measurable CEO communications strategy to align with agency goals
• Led social efforts for UNGA, World Refugee Day, #GivingTuesday and other major global moments - including collaborating with high profile celebrity ambassadors

New York, New York, US

• Understood.org is a free resource for parents of children with learning and attention issues. During a short-term assignment, I oversaw the site launch in the fall of 2014, with the site winning the 2015 Webby Award.
• Oversaw social strategy and created paid and organic content to span across multiple platforms, to bring the brand message to parents and professionals
• Led the weekly Twitter chat, #LDchat, which saw a 200% increase in engagement in 6 months
• Developed relationships with influencers and subject-matter experts to provide valuable resources for social media followers
• Worked with analytics and reporting team to optimize content, increasing engagement and building community followings

New York, NY, US

• (BlogHer was acquired by SheKnows)At BlogHer, I oversaw the team that was charged with creating innovative and custom 360 degree influence marketing programs for top brands.The goals of the team were:
• Creating strong, innovative marketing ideas, incorporating digital, social, and event components, to meet client objectives
• Develop compelling sales materials, including case studies, market overviews and product presentations
• Help manage the creation of effective, innovative proposals and presentations
• Business development and new product creation
• Clearly understand and communicate client marketing objectives to BlogHer team

New York, NY, US

Head of marketing team overseeing social media marketing, retail promotions, and publicity for the Grand Central Publishing imprint. I served as the consumer-facing interface for GCP, working to build a community of fans for our authors and converting readers into evangelists in social space. My team and I created unique promotions and partnerships to.

Hoboken, NJ, US

• Responsible for content programs (technology, For Dummies, AEC, higher ed) that generated over $120 million in annual global sales. Managed team of 15 marketing specialists to promote products in channels including.
• Global social media lead for professional/trade division, promoting collective social media knowledge base across Wiley, better enabling us to engage with customers. Responsibilities included community management.
• Managed blogger and influencer outreach to ensure customers in social space had access to our products to promote with word of mouth marketing efforts.
• Developed and implemented digital marketing strategy and the global social media plan for "For Dummies" brand and Dummies.com site, achieving year-over-year market share and revenue gains.
• Worked with Dummies Business Development team representing marketing
• Created inbound marketing programs to drive adoption of content and direct sales

College Park, MD, US

Product manager for online services, including PiNET, the Physics Information Network; Physics Academic Software; SPIN and PHYS databases. Led training seminars on the organizations technology offerings, to internal sales and marketing staff as well as representatives from AIP's member societies. Responsible for innovative marketing strategies that led to.

Bachelor Of Arts - Ba, History Major; Business And Psychology Minor

High School Degree