Ellen Gerstein Email & Phone Number

New York, New York, Us

Head of digital communications, content strategy, employee advocacy, and social media within External Communications. CONTENT STRATEGY* Lead strategy and day-to-day operations for our above-brand social media channels and Pfizer.com web site, with the goal of supporting corporate reputation and building brand awareness. * Scaled content team from a 3 person operation to 9 people focused on content marketing, editorial, influencer UGC campaigns, and video production. CONTENT CREATION AND MARKETING* Creating content in-house for Pfizer brand social channels and website, meeting goals of cost-efficiency as well as speed to market. * Managing content partnerships with external publishing partners, with the goal of increasing visibility and driving follower growth. * Serve as an AI ambassador, helping to educate colleagues on the most effective and compliant uses of Generative AI.CRISIS COMMUNICATIONS: Served as digital and social lead for COVID-19 vaccine communications in 2020 and 2021, shaping the narrative about Pfizer's response efforts to the pandemic in an understandable and accessible way. EMPLOYEE ADVOCACY: Conceptualized and successfully launched Pfizer’s industry-leading program, designed to facilitate colleague sharing of stories about our work with their social followings at scale. Serving as champion for program, overseeing YOY growth of 50% in participants and over 75MM social impressions. Develop training modules for social media and effective us of the platform.

New York, New York, Us

Leading content strategy and corporate editorial direction for Pfizer digital and social properties*Work closely with leadership and teams across the company to ensure messages are delivered appropriately, reliably and in Pfizer's voice, developing engaging and impactful digital strategies to achieve business needs and enhance the company's reputation * Provide strategic counsel to senior executives on best practices for engagement on social media platforms* Partner closely with Communications & Policy teams on company-wide news and announcements* Curate content across web, social media, and video platforms; manage a comprehensive cross-platform content calendar* Identify and optimize channel selection based on audience, strategic objective and platform efficiency * Consult throughout the enterprise on influencer engagement strategies and tactics* Oversee organizational social media governance and guidance

Chicago, Illinois, Us

New York, Ny, Us

I am a member of CHIEF, a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Amsterdam, Nl

Participating in a part time, four month long skills-based volunteering opportunity through my employer (Pfizer) with North Star Alliance.

Fairfield, Connecticut, Us

At Save the Children, our advocacy efforts provide a voice for children who cannot speak for themselves. My goal was to bring that voice to the social space, supporting efforts to inspire and achieve lasting impact for millions of the world's most vulnerable kids. I worked at our in-house marketing and advertising agency, leading online engagement, social media strategy, and digital content. • Developed and executed the social media and digital content strategy (paid and owned) for the agency, overseeing a growth in followers from 3MM to 4.5MM• Created compelling content for channels including Twitter, Facebook, Pinterest, Snapchat, Instagram, Periscope, and YouTube• Help to define and implement online marketing initiatives including a mix of search engine optimization, email, search engine marketing, behavioral targeting, social, influencer engagement, display advertising and other emerging interactive media, increasing donations 150% YOY• Implemented a comprehensive and measurable CEO communications strategy to align with agency goals • Led social efforts for UNGA, World Refugee Day, #GivingTuesday and other major global moments - including collaborating with high profile celebrity ambassadors• Measure and analyze campaign metrics with the goal of adjusting tactics to optimize traffic, conversion rates and overall performance.• Manage analytics, reporting and dashboards to give context to campaign performance

New York, New York, Us

Understood.org is a free resource for parents of children with learning and attention issues. During a short-term assignment, I oversaw the site launch in the fall of 2014, with the site winning the 2015 Webby Award for Best Family/Parenting Website.• Oversaw social strategy and created paid and organic content to span across multiple platforms, to bring the brand message to parents and professionals• Led the weekly Twitter chat, #LDchat, which saw a 200% increase in engagement in 6 months• Developed relationships with influencers and subject-matter experts to provide valuable resources for social media followers• Worked with analytics and reporting team to optimize content, increasing engagement and building community followings

New York, Ny, Us

(BlogHer was acquired by SheKnows)At BlogHer, I oversaw the team that was charged with creating innovative and custom 360 degree influence marketing programs for top brands.The goals of the team were:• Creating strong, innovative marketing ideas, incorporating digital, social, and event components, to meet client objectives• Develop compelling sales materials, including case studies, market overviews and product presentations• Help manage the creation of effective, innovative proposals and presentations• Business development and new product creation• Clearly understand and communicate client marketing objectives to BlogHer team• Serve as a resource for sellers and planners about products, markets and marketing strategyWe finished 2013 exceeding our sales forecast for the year by 25%.

New York, Ny, Us

Head of marketing team overseeing social media marketing, retail promotions, and publicity for the Grand Central Publishing imprint. I served as the consumer-facing interface for GCP, working to build a community of fans for our authors and converting readers into evangelists in social space. My team and I created unique promotions and partnerships to drive awareness of authors and generate bestsellers. We nurtured working relationships with bloggers, online and traditional media to generate news coverage, promote authors, and create opportunities for high client engagement. I was also charged with developing sales plans with account managers to promote titles at retail and online accounts.

Hoboken, Nj, Us

Responsible for content programs (technology, For Dummies, AEC, higher ed) that generated over $120 million in annual global sales. Managed team of 15 marketing specialists to promote products in channels including retail, online, education, and global. Oversaw digital marketing strategy, collaborating with editorial and sales teams to develop comprehensive plans to promote brands and titles. • Global social media lead for professional/trade division, promoting collective social media knowledge base across Wiley, better enabling us to engage with customers. Responsibilities included community management, measurement + analytics, brand strategy, and social strategy. • Managed blogger and influencer outreach to ensure customers in social space had access to our products to promote with word of mouth marketing efforts.• Developed and implemented digital marketing strategy and the global social media plan for "For Dummies" brand and Dummies.com site, achieving year-over-year market share and revenue gains. • Worked with Dummies Business Development team representing marketing• Created inbound marketing programs to drive adoption of content and direct sales• Oversaw Wiley presence and created 360 degree marketing plans for over 20 trade shows annually, including Consumer Electronics Show, Microsoft education conferences and blogger eventsPromoted from Senior Marketing Manager in 2002.Promoted from Marketing Manager in 1998.

College Park, Md, Us

Product manager for online services, including PiNET, the Physics Information Network; Physics Academic Software; SPIN and PHYS databases. Led training seminars on the organizations technology offerings, to internal sales and marketing staff as well as representatives from AIP's member societies. Responsible for innovative marketing strategies that led to 200% increase in PiNET membership in calendar year 1992.

Bachelor Of Arts - Ba, History Major; Business And Psychology Minor

High School Degree