Ellen Gruber Email & Phone Number

Austin, Tx, Us

Austin, Texas Metropolitan Area

- Utilize guest data to shape targeted CRM and nurturing strategies that boost engagement, reservations, and sales across (18) Uchi, Uchiko, Uchibā, and Loro Asian Smokehouse & Bar concepts.- Design and implement dashboards and reporting processes that provide comprehensive KPI insights, transform data into actionable strategies.- Increased Loro Asian Smokehouse & Bar off-premise sales from 15% to 21% in 2023 by leveraging internal and 3rd party programs and promotions.- Oversee marketing operations and internal communications for the marketing department, ensuring key stakeholders are informed on cross-functional projects- Involved in field marketing, pre-opening events, communications, and promotions for 6 new store openings.- Collaborate with brand marketing leaders, culinary teams, and operations to optimize the promotional calendar, develop end-to-end campaigns, and drive new initiatives using insights from targeted reporting.- Implement and manage the pilot Uchi membership program, 801, increasing member frequency and spend by executing event planning and programming, providing guest concierge services, and overseeing all aspects of the enrollment and payment process.- Project manage the implementation of new systems, including a full menu suite rollout (online and physical) and new 3rd party ordering system (DoorDash) across 12 restaurants, while leveraging internal and external communications with culinary, IT, operations, training, and marketing.

• Directed and implemented the organization's advertising and promotional activities.• Collected and analyzed data required to track, review, calculate ROI on and modify the performance of marketing initiatives.• Forecast and analyzed sales trends, marketing strategies, and product performance; prepared and presented reports summarizing information; made recommendations based on analysis to company leadership.• Collaborated with the menu team to develop branding messages and promotions, aiding in creation, measurement, and evaluation of new and existing menu items.• Project managed, designed, marketed and executed the opening of the sports bar concept Toomey Tap Room.• Identified guest segmentation and target markets; used information to tailor marketing efforts.• Developed and maintained relationships with existing and potential marketing partners, non-profits, and the community for purposes of local store marketing.• Defined departmental budget and administered spending accordingly.

Austin, Texas Area

- Managed calendars, schedules, and travel for CEO and upper management.- Planned lunches, events, and the annual holiday party.- Screened visitors, calls, and interactions for CEO.- Handled communication with both internal and external stakeholders. - Responsible for assisting the VP of Marketing in advertising and marketing efforts. - Allocated donations, managed retail, and assisted in guest management. -

Austin, Texas Area

Austin, Tx

• Tracked media/PR coverage and impressions in the CRM, translated the information to show monetary value to our partners• Managed CMS event pages and listings for Austin partners, including all digital assets acquired by the ACVB• Wrote 4 event blogs for our website austintexas.org--gaining 11,000 impressions monthly• Revised PR Kit and Brand Style Guide to maintain ACVB style requirements• Worked in the back-end event production of DMAI (Destination MarketingInternational), the biggest industry conference of the year, and the Austin E4 conference

Austin, Texas Area

Marketing and Promotions intern for Chuy’s Tex-Mex restaurants. Assist in designing promotional materials for the stores and help manage social media accounts. Aid in customer relations including the company wide e-mail account, gift cards, and retail sales. Responsible for all donation materials and final review. Collaborate in the editing and implementation of the new website.