Ellen Henderson Email & Phone Number

Satori Capital is a Texas-based multi-strategy investment firm founded upon the principles of conscious capitalism. Satori’s private equity business partners with leadership teams of companies with $5 million to $25 million of EBITDA that operate with a long-term perspective, commit to their mission or purpose, and create value for all stakeholders. Satori's alternatives investment platform, Satori Alpha, creates and manages customized portfolios designed to meet the unique objectives of institutions, family offices, and sophisticated private investors. For additional information, please visit www.satoricapital.com.

* Worked with firm management to develop communications objectives, messaging strategies, and talking points* Oversaw and executed internal and external communications objectives, including web and print publications, e-mail newsletters, advertisements, press releases, intranet updates, and internal presentations* Managed social media, SEO, e-mail marketing, RFPs/proposals, client pitches, industry surveys, rankings and awards, and giveaways* Developed and maintained a firm style guide and brand/logo usage guide, and worked across departments to communicate and promote adherence to those guidelines* Recruited and oversaw a team of employees in writing, editing, and producing content deliverables, and managed all external design and technology vendors* Executed dozens of multimedia presentation projects and managed multiple video productions* Oversaw the firm's 125th anniversary interactive historical timeline, which won an Apex Award for Publication Excellence* Presented as an expert panelist for the social media session at the Legal Marketing Association's "Texas Think Tank" conference in Dallas, Nov. 2014

* Directed online marketing strategy, including external website, all electronic communications, social media, SEO and SEM* Successfully launched multiple website redesigns, coordinated nearly 20 Twitter feeds, and won the Legal Marketing Association's Selma Award for Best Interactive Media project

* Freelance website consulting for KERA, The Dallas Morning News* Freelance writing for UT Southwestern Medical Center, The Dallas Morning News, Blockbuster Corp.

* Set editorial calendar, directed all content and features, and managed site production for GuideLive.com * Wrote and edited content for GuideLive.com and DallasNews.com* Managed special projects and coordinated backend site development with IT* Oversaw promotions and contests* Handled customer/reader relations and issues* Analyzed site statistics to track site effectiveness* Handled general personnel management, hiring, coaching, and evaluations* During my tenure, GuideLive.com was twice a finalist for the Dallas Press Club's Katie award and a finalist for Editor & Publisher's Eppy award, and the site held the highest user loyalty rating among all Belo Web sites in North Texas