As a lifelong learner with a Masters in Management, my passion is at the intersection of marketing communications, technology, and consumer behavior. Using knowledge, skills and abilities gained while working in significant Marketing campaign roles for several big brands, I seek to serve with high-performing teams, while managing cutting-edge Marketing projects that includes, but not limited to, developing customer’s journey, supported by insightful data-driven audience segmentation that delivers ongoing results, CRM database migrations & ongoing personalization management focused on Email deployment targeted audience segmentation across channels, extensive testing, and success reporting. With significant experience in high volume, Email marketing, SMS & direct mail campaign execution, I am a technical-oriented and creatively-thinking marketing professional who can bridge the gap between big-picture goals and tactical implementation. I have demonstrable experience executing customized strategies that optimize revenue and customer LTV. I focus on reducing customer churn, drive incremental sales, identify customer segments, and maintain retention strategies. I have worked in the over arching management of email, subscription programs, in-shipment fulfillment, SMS text messaging with campaign specific landing pages, managed inbound/outbound phone, high volume Direct Mail, and all with a laser-beam focus on brand standards, accurately and flawless execution. Highly proficient with envisioning test strategies, implementing A/B testing with statistically sound methodology to drive customer loyalty, increasing sign ups, maintaining, and winning back lapses members. Currenlty managing over 2 million loyalty program members and prospective members across 156 retail locations. I serve as the Lead project manager for marketing channels for new store openings, lead strategic discussions concerning CRM enhancements, managing tickets, launch new stores for email communications set up, database management, response tracking including growth is basket revenue, Size of Basket success reporting, and personalization tactics. I am heavily involved in back end implementations. including but not limited to Google Analytics tagging, journey building, response tracking and developing business rules and documenting process for ongoing reporting needs.