Ellen Carter Email & Phone Number

Greensboro--Winston-Salem--High Point Area

Primary responsibilities include email development using Salesforce Marketing Cloud (SFMC) for all Loyalty Program email communications for over 156 retail locations to more than 3 million Members and prospective Members. Manages Win-Back Loyalty member strategy and leads implementation of all new campaigns and offers. Build emails, manage data extensions, customer database, API data flows, POS offer development, A/B testing, reporting, and producing all needed documentation for capturing team development using Microsoft Azure, overseeing Quality Assurance, and training new team members. Comfortable leading strategic discussions concerning new offers, database management, & and personalization tactics, among otehr topics. Heavily involved in Google Analytics tagging, SFMC naming conventions such as click alias tagging and content management. I am also responsible for various reporting initiatives focused on Email Performance Metrics. This includes assessing what is in place, suggesting and leading the charge in implementing best practices and documenting agreed upon business rules and sharing with other email developers, content managers. and interested parties. Tactically, this role includes producing emails in Salesforce Marketing Cloud. Managing Data extensions, and developing Campaigns using Content Builder, Email Studio, and Journey Builder. Implementing Tracking codes, Click Alias tag, dynamic content block set up, testing, and managing the proofing process, while meeting all scheduled deadlines.

Winston-Salem, North Carolina, United States

Responsibilities included all marketing project management across multiple channels, including managing service providers involved with digital marketing, social media, Search, PPC, SEO, WordPress websites, and CRM database management. In addition to producing email communications, segmenting audience leads, developing business routing rules, and senior management reporting, led multiple sprints resulting in the launching of branded websites https://www.ntpwarranty.com/ and https://www.premium2000.com and multi-micro sites.

Greensboro/Winston-Salem, North Carolina Area

From 2012 to 2020 served as Adjunct Faculty (Part-time) for numerous colleges and Universities focused on the School of Business courses - Marketing, International Marketing, and Communications. • Developed skill set teaching adults enrolled at graduate and undergraduate levels.• Created curriculum-based courses aimed at undergraduate and graduate levels.• Worked with online technology and technology support staff to deliver accredited, curriculum-based courses• Conducted faculty workshops and public outreach.

Greenbelt, Md

Served as Email channel manager on the corporate marketing digital team and "owned" the Hy.ly System, which is a data-driven email deployment / Leads management system Main responsibilities and accomplishments while in this perm, full-time role included: -Demonstrated success includes 300% lift in email campaigns YOY, 52.6% lift in the email open rates, 9.4% lift in click rates averaging over 300 outgoing email campaigns monthly with a current incoming lead volume of 40,000 - Leveraged knowledge and skills with other channels - Social, Print, Web, etc. for collaborative results such as the highly anticipated, corporate branded, 24-page magazine & online digital web app. - Other print & digital projects included monthly-themed campaigns across Email, Text, Web, social channels and employee training channels. - Successfully served in key roles involving operations and marketing including the specific campaigns of: - Development and implementation of a highly personalized welcome email series using dynamic content, system automation, and responsive design- Source code tracking among apartment Internet Listing Services (ILS)- Online tool for scheduling tours of properties- Envision and implemented Online chat functionality on multiple property's websites- Provided all oversight and hands-on in some cases for extensive data clean up for CRM database used in dashboard reporting, benchmarking KPMs and analysis- Actively participated in a highly successful online reputation and gained significant improvements improvements

Virtual, Nc, & Md

SiriusXM - Short Term, contract position responsible for implementing a coordinated Print, Mail, & Email campaign aimed at winning back former customers. - Hands on position leading the production of email and direct mail Winback campaign ensuring brand, message consistency, proper product positioning, accurate timing and set up for all call to action URL links. - Tactics include outbound direct mail & email with inbound calls center support & e-commerce fulfillment. Implemented, lead creative implementation, managed multi-channel campaign using Google Analytics & call center reporting; Presented monthly, weekly and daily results as compared to forecast; Results included 47% over projected forecast.The University of Maryland - Short-term contract position Oct - Dec 2013- Responsible for maintaining centralized reporting, tracking and marketing intelligence repository - Determined actionable recommendations to increase enrollment in Baltimore geographic areaOthers involving assessing client's marketing needs and internal employee communications' needs- Identify needed processes and potential resources - Develop recommendations and implementation plans- Document process, train existing staff, and on-board new staff - Monitor and report on progress, provide status to senior stakeholders. Leadership Management Marketing OperationsTechnology upgrades and ImplementationCRM Migrations, Reporting & AnalyticsA/B Testing, Automation Lead GenerationLoyalty, Retention, Winback Marketing Customer Relationship Management DB maintenanceAudience segmentationSocial Media content management Print, Mail, Email, and Digital Marketing Offline Online Direct, B2C, B2B, Employee communicationsMedia channel management Search (SEO/PPC)Brand and Process Development

Washington, Dc

- Direct reporting responsibilities included managing the 9 person staff responsible for a budget of $100 million annually used for membership development- Speared head and led a RFP process across all print and mail vendors (included multiple categories), that resulted in a 10% reduction (10 million savings) in annual expenditures

Baltimore Md

- Incorporated best practices for print & mail marketing production. Developed standards for flawless execution of mailing services. - Rich understanding of mutual fund, retirement and non retirement financial services, account compliance rules and regulations, 401(k) communications and legacy data systems. - Responsibilities included the management of vendors, using marketing data aimed at attracting new investors and successfully served as technical liaison for numerous marketing projects. - Led internal and external IT resources in creating and delivering a well-received, highly effective campaign management tool. - Established intake procedures, planned workflow and developed process to ensure accurate audience targeting for customer segmentation captured across different systems using internal and external data.

Greensboro, Nc

Responsible for project management among cross-functional teams for this full service, industry leading, research and advertising agency. Accountable for research methodologies, creative and print production, coordinated team members efforts, selected vendors, and monitored time lines for peak efficiency and cost effectiveness. Planned extensive marketing research and data processing initiatives for nationally recognized brands – Marriott, Thomasville Furniture, RJ Reynolds. Participated as a senior member of the team involved with developing an international leisure traveler data base for a significant player in the hospitality industry. Direct oversight of client account activity included managing resources necessary for the build and maintenance of marketing databases, creative design and response offer fulfillment methods.

Master’S Degree, Human Resources Management And Services, Graduated

Certificate, Web Design Certification

Completed Web Design Certification program at AACC focused on Adobe Creative Suite - HTML, CSS, Java, Java script

Master Certificate In Internet Marketing, - Online Strategies, Completed

Bachelor Of Arts, Business Administration With Emphasis In Marketing, Graduated