Manage and implement the optimization of website search results. Coordinate proper product information flow between Ecomm and Product Management departments. Quarterback various Analytic and / or Marketing / Operational projects as needed. Oversee and implement Google Adwords and Bing AdCenter campaigns including: optimizing bids and cost, determining account structure, optimization and reporting processes, negotiating the best use of advertising budget.

Manage the pay per click marketing department. Maintain campaigns at a pre-determined return on ad spend and cost per acquisition. Expand current campaigns and oversee the testing of new ones. Collaborate in determining campaign benchmarks and reporting processes. Manage implementation of A/B tests. Responsible for the analysis of A/B tests and general website stats. Manage the implementation and day to day maintenance of analytics software. Oversee the improvement of onsite search.

Managed search engine marketing campaigns for multiple clients. Optimized campaigns, landing pages and ad copy. Created search engine optimized website taxonomies (site navigation) and managed WebTrends web analytics reporting.

Maintained direct contact with Ecometry clients to assist in implementation of the Ecometry web interface on ecommerce websites. Researched and diagnosed software technical problems.

Developed internet promotion plans (website submission, reciprocal linking, etc.) and managed WebTrends web analytics reporting for multiple clients. Promoted in 2000 to Web Support Analyst.

Assisted in designing and maintaining web sites. Updated and formatted web content, website images, and submitting websites to search engines for indexing.