Ellen Kolbas Email & Phone Number

- Oversaw the execution of marketing campaigns and verified consistent copy across business units.- Managed SPS’ Facebook, LinkedIn, Twitter organic and paid social media efforts from 2018-2021 and consistently grew the followers by developing and posting content that resonated with the target audience.- Curated monthly newsletters for the SPS and SureFit business units, and managed targeted audience lists.- Implemented internal communications by coordinating with various departments to clearly articulate process changes and new company initiatives. Produced a monthly internal newsletter to share fun employee news and important company resources. - Wrote and published high-quality HubSpot blog content and implemented SPS Trends Surveys to further identify content topics of interest. - Scripted video content and assisted with editing using WeVideo. Uploaded and managed video content on YouTube for SPS and SureFit channels.- Launched and produced The O&P Check-in: an SPS Podcast.- Managed SPS and SureFit state and national trade show efforts and worked closely with sales teams to identify high-impact exhibit opportunities. Traveled twice a year to coordinate 20x30 exhibits at national trade shows. Cleaned and imported prospects into SalesForce.- Developed written content for the SPS Xpress publication and collaborated with an agency to produce, as well as fully curated other customer-facing print resources using InDesign.- Assisted sales team with the development of presentations and ensured slides aligned with value propositions.- Tracked marketing performance and presented results quarterly to the marketing team.

• Participated in a brand overhaul of both written and visual content. • Managed VSoft’s public relations efforts in cooperation with PR Agency, leading to over 100+ media placements. Coordinated interviews, one of which directly contributed to a sale. • Created email campaigns for internal and external communications by leveraging Constant Contact. Designed and wrote content for campaigns that created two opportunities. • Wrote and managed website content and facilitated the creation of Aryabanking.com, the website for VSoft’s digital banking platform. Optimized content through SEO best practices. • Coordinated content for VSoft’s Facebook, Twitter, LinkedIn, LinkedIn Showcase page, and Instagram accounts. Increased followers by 20% across all platforms. • Managed VSoft’s trade show efforts, which contributed to the acquisition of over 150+ leads. Redesigned 10’ x 10’ trade show booth to reduce shipping costs.• Assisted in managing administrator roles and restrictions in Sugar CRM and upheld CRM best practices. • Orchestrated webinars and designed presentations in cooperation with presenters. • Collaborated with team members to prepare presentations, build collateral, and execute communications for VSoft’s annual client conferences.

47 Perimeter Center E Suite 630, Atlanta, Ga 30346

• Performed database management in Salesforce.• Assisted team with executing marketing campaigns in Pardot. • Used GuideStar and other related websites to find leads and scope the marketing opportunity by vertical and revenue size.• Conducted sales and marketing data analysis to uncover trends in prospect engagement. • Sent email marketing blasts to support Business Development Representatives.

834 Inman Village Pkwy Ne, Atlanta, Ga 30307

> Drafted and posted social media content to Facebook, Twitter and LinkedIn.> Composed client dashboard analytics, activity and clip reports. > Performed basic HTML coding for email campaigns and personally drafted press releases. > Completed administrative duties such as answering phones, greeting guests and ordering supplies.

• Associates of Business Administration• Ken and Lori Cyree Scholarship in Business 2014-2015 & 2015-2016• 2010, 2012, 2013, and 2014 Dean’s list honoree • Received Outstanding Student in Marketing Systems award, Spring 2015• Dalton State is AACSB accredited

• Conduct Market Research about new product offerings• Research competitors • Attend booths at company events• Design layouts and presentations

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: Business Representative Committee, Dalton Marketing Association, Volunteering, and Independent Studies

Education record